Best 1 284 of Marketing quotes - MyQuotes
Marcus Brutus was the original tragic hero of the play ‘Julius Caesar’, Aditya concluded. Perhaps, Shakespeare should have named his play ‘Marcus Brutus’. But then again, it all must have boiled down to saleability and marketing; Julius Caesar being the more famous and thus bankable name. Ironical it was, Aditya smiled. The same Shakespeare had once said-‘What’s in a name...
People are not interested in your product or your business; they are interested in solving their own problems.
Hotels' loyalty programs evolved, changed and made countless U-turns over the years, but a constant has surprisingly survived unscarred over the course of three decades: points.
We’re all scared. Yes, all of us. I’m afraid every day. If I’m not afraid, I must not be doing something I need to be doing. I believe that when you’re doing important work, you feel fear because you don’t want to fail. The challenge is to not let the fear stop you from doing the work that will enable you to achieve your goals. You need to recognize the fear for what it is and allow your “why” (your compelling vision) for what you’re doing be bigger than the fear itself. So where do you start? Identify your fears. As they say, "name it to tame it." Then, move forward.
Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
You can't judge a man by the way he reacts when things go right, but by the way he reacts when things go wrong.
What are you doing to serve your customers a little more every day?
A (good) hotel photo shoot begins way before the photographer even grabs his cutting-edge technology camera. It begins with a meticulous shoot planning. So make sure to hire a pro, who knows the industry (Yeah, I know, everybody has a cousin who’s pretty good with Photoshop and owns an Iphone X, thanks but no, thanks).
Your style guide is your most loyal brand protector.
You need the kind of objectivity that makes you forget everything you've heard, clear the table, and do a factual study like a scientist would.
Poor practices are blunting email marketing’s effectiveness and keeping its ROI from being truly awesome.
If you want to make better theory, you've got to use the best that's available and look through the lens of another discipline to see if you can uncover more anomalies. By looking at the phenomena of failure from the perspective of sales, marketing, finance, general management, and the equity markets, I was able to see things that Rebecca [Henderson] hadn't.
Fact: there are three phases every customer goes through with your brand. Most companies use only the first two of these (66%), when in fact there are actually three: the phase that starts before they buy, the phase that occurs during the sale (or during the use of your product or service) and the last (most overlooked) phase occurring after the sale.
You remain a follower for life when you pay for what people do while nobody pays you for what you do. Do something impressive and become a leader!
Many aspects of the writing life have changed since I published my first book, in the 1960s. It is more corporate, more driven by profits and marketing, and generally less congenial - but my day is the same: get out of bed, procrastinate, sit down at my desk, try to write something.
IT’S THE HOME OF THE FUTURE!! WHERE YOUR SAFTY IS ASSURED, AND YOUR HAPPINESS IS GUARANTEED!!
The straight-to-room approach will become the standard in our Industry, exactly as self-check-in became the standard in airports
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
Before you can decide on your brand fonts, colors or imagery, let alone your messaging, you need to know who you're trying to attract first.
Content Is King, Distribution is Queen
I am the world's worst salesman, therefore, I must make it easy for people to buy.
W. Chan Kim
A blue ocean strategic move can create brand equity that lasts for decades
Alain De Botton
Partially undermining the manufacturer's ability to assert that its work constituted a meaningful contribution to mankind was the frivolous way in which it went about marketing its products. Grief was the only rational response to the news that an employee had spent three months devising a supermarket promotion based on an offer of free stickers of cartoon characters called the Fimbles. Why had the grown-ups so churlishly abdicated their responsibilities? Were there not more important ambitions to be met before Death showed himself on the horizon in his hooded black cloak, his scythe slung over his shoulder?
We are not here to sell a parcel of boilers and vats, but the potentiality of growing rich beyond the dreams of avarice.
Write good content about stuff that you love. Readers will find you.
Today’s businesses can’t just use social media; they have to become social businesses, inside and out and from top to bottom. Ultimately, that is the goal of this book: to harness the power of being a social business to become the most highly recommended organization in your industry/category/niche.
I never think about genre when I work. I've written fantasy, science fiction, supernatural fiction, and am now working on a suspense novel. Genres are mostly useful as a marketing tool, and to help booksellers known where to shelve a book.
It Is Dangerous To Assume That If Your Competitors Are Doing Something, There Must Be A Good Reason Why. Because Guess What? Usually, There Is None
But in marketing, the familiar is everything, and that is controlled by the studio. That is reaching its apogee now.
One of the most abused country on earth is Mexico. The marketing spills over the border, and people are persuaded to eat food that's bad for them, more in rich countries than in poor ones. I was traveling the world. What really struck me was the way we engage with food - how it's a global phenomenon - the world becoming more and more disconnected from it.
Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.
The core of PR ((public relations) is strongest where our identity and value relationships are built through sharing and caring interactions, not sold through marketing pitches asking directly for transactions." ~ @Tracey007Bond
Coffee, taxi, airport, meeting, hotel, coffee, taxi, airport. (Repeat ad inf.)
When it comes to OTAs, most hotels are stuck with their us-versus-them mentality.
If I was down to the last dollar of my marketing budget I'd spend it on PR!
To make a bestseller, there are more customers than just your customers: Selling to the end-user is just one piece of the puzzle. In my case, I needed to first sell myself to the publisher to get marketing support and national retail distribution.
Don't be a hater and call it love.
THE ORGANIC FOODS MYTH A few decades ago, a woman tried to sue a butter company that had printed the word 'LITE' on its product's packaging. She claimed to have gained so much weight from eating the butter, even though it was labeled as being 'LITE'. In court, the lawyer representing the butter company simply held up the container of butter and said to the judge, "My client did not lie. The container is indeed 'light in weight'. The woman lost the case. In a marketing class in college, we were assigned this case study to show us that 'puffery' is legal. This means that you can deceptively use words with double meanings to sell a product, even though they could mislead customers into thinking your words mean something different. I am using this example to touch upon the myth of organic foods. If I was a lawyer representing a company that had labeled its oranges as being organic, and a man was suing my client because he found out that the oranges were being sprayed with toxins, my defense opening statement would be very simple: "If it's not plastic or metallic, it's organic." Most products labeled as being organic are not really organic. This is the truth. You pay premium prices for products you think are grown without chemicals, but most products are. If an apple is labeled as being organic, it could mean two things. Either the apple tree itself is free from chemicals, or just the soil. One or the other, but rarely both. The truth is, the word 'organic' can mean many things, and taking a farmer to court would be difficult if you found out his fruits were indeed sprayed with pesticides. After all, all organisms on earth are scientifically labeled as being organic, unless they are made of plastic or metal. The word 'organic' comes from the word 'organism', meaning something that is, or once was, living and breathing air, water and sunlight. So, the next time you stroll through your local supermarket and see brown pears that are labeled as being organic, know that they could have been third-rate fare sourced from the last day of a weekend market, and have been re-labeled to be sold to a gullible crowd for a premium price. I have a friend who thinks that organic foods have to look beat up and deformed because the use of chemicals is what makes them look perfect and flawless. This is not true. Chemical-free foods can look perfect if grown in your backyard. If you go to jungles or forests untouched by man, you will see fruit and vegetables that look like they sprouted from trees from Heaven. So be cautious the next time you buy anything labeled as 'organic'. Unless you personally know the farmer or the company selling the products, don't trust what you read. You, me, and everything on land and sea are organic. Suzy Kassem, Truth Is Crying
It's ever so important to believe in what you do, trust your ability to create and show yourself worthy. Never sell yourself short.
When people can't handle your light, it's because they haven't yet discovered their own, and you are a reminder of that. Don't take it personal, and don't shrink or hide. Either they will choose to shine or grab a pair of shades.
Social media is nothing like traditional media. It should be used to listen, learn, engage, and build relationships.
Maybe I am wrong, but I tend to the think of the back of book blurb as an advertisement. The only one we will get free forever!
Best practices are those practices that generally produce the best results or minimize risk.
Marketing is always a tricky thing with a rated R movie. Sometimes people just get what it is and they want to come see it, and sometimes you have to explain it more.
It's not about finding great people, it's about becoming a great person
The marketer’s objective is to grab phone numbers, emails or eyeballs.
Twitter is like hugging. Just because it's hard to measure the return on investment doesn't mean there isn't value there.
Consumption is a universal phenomenon. All humans consume varieties of products, many of which beyond actual necessity, because it activates the brain's reward center. And the more a certain product activates the reward center with its unique characteristics or its predominant social stature, the more that product gets chiseled into the long-term memory of the consumer, making it a fundamental part of the individual's psychological well being. Thus the human mind grows a deep psychological bond with a product. And this bond can grow so strong in time that it would defend itself from all sorts of criticisms. It is the brain's way to maintain its internal purely individualistic well being. Hence, a strong psychological bond between the mind and a product slowly not only becomes invincible to criticisms, but also, develops its own cognitive immune system against such criticisms.
If cryonics were a scam it would have far better marketing and be far more popular.
Marketer Minds Should Be 50% Prefrontal Cortex And 50% Reptilian. The Emotional Hub Of The Mammalian Brain Is Just An Evolutionary Burden