Best 77 of Philip Kotler quotes - MyQuotes

Follow
Philip Kotler
By Anonym 14 Sep

Philip Kotler

People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an abundance of material goods are often not happy.

By Anonym 15 Sep

Philip Kotler

Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.

By Anonym 13 Sep

Philip Kotler

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.

By Anonym 14 Sep

Philip Kotler

It is more important to do what is strategically right than what is immediately profitable.

By Anonym 15 Sep

Philip Kotler

The successful salesperson cares first for the customer, second for the products.

By Anonym 15 Sep

Philip Kotler

Thomas Edison had great visions (for lights, music players, movies, etc.) but he knew they didn't count until he could make them work. His statement that creativity is 99% perspiration makes that point. Consider how much time he spent trying to make a synthetic rubber material for tires and never stopped trying but he never succeeded.

By Anonym 14 Sep

Philip Kotler

The CEO announces that the purpose of the firm is to improve the lives of the customers and the lives of the firm's stakeholders and the quality of the planet. The company will give fair compensation to all the stakeholders and the CEO will not earn more than 20 times the median income of his employees. He will want his employees to rate him, just as he also has to rate them.

By Anonym 13 Sep

Philip Kotler

CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.

By Anonym 14 Sep

Philip Kotler

Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.

By Anonym 15 Sep

Philip Kotler

There are times when a market such as housing, transportation or the stock or mortgage market keep rising and people with capital want to join in this growth. Soon the markets become overheated, partly because of the abundance of investment money and speculation. This is when the government should raise interest rates and increase the cost of borrowed money. Governments are shy about doing this because it could cause the very recession. Yet this is the best time to do this so that the inevitable recession never reaches the magnitude of the recent Great Recession.

By Anonym 15 Sep

Philip Kotler

Turbulence is a condition that we all experience during a flight when the plane is bouncing around by competing air currents. By analogy, the economy may bounce around a lot because of competing currents of public moods and investments. One week everyone might be optimistic and then suddenly something happens to turn everyone into pessimists. Investment dries up and investors become risk averse. A sudden piece of good news then turns around the public mood.

By Anonym 15 Sep

Philip Kotler

The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.

By Anonym 13 Sep

Philip Kotler

I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.

By Anonym 15 Sep

Philip Kotler

We need to take a close look at the relationship between the economic system of Capitalism and the political system of Democracy. A democracy with high concentrations of private wealth buys votes and interferes with the ability of Capitalism to perform well. It is no longer one citizen, one vote.

By Anonym 14 Sep

Philip Kotler

Our infrastructure of bridges, roads and ports has been given a D-level rating by many civil engineer societies. The government should shift some money from the Defense budget and hire companies to fix our infrastructure. As for non-construction workers, we need to do job retraining in those growing areas where more skilled workers will be needed.

By Anonym 15 Sep

Philip Kotler

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

By Anonym 15 Sep

Philip Kotler

There is much work to do to protect forests from over-timbering and oceans and lakes from over-fishing. We need to encourage and reward companies that create jobs to reduce the carbon footprints of offices and buildings and homes.

By Anonym 13 Sep

Philip Kotler

A person without an Apple watch is perfectly content with his present watch but when he sees his friends buying the watch, he will hanker for an Apple watch. The endless cycle of wanting, getting, and wanting again is part of the plot of Capitalism. It is the way Capitalism creates jobs. The only antidote is Buddhism that holds that people might be happier by renouncing desire rather than by striving to satisfy desire. But then how can the economy create enough jobs in a Buddhist society of "less is more.

By Anonym 14 Sep

Philip Kotler

Requiring the payment of higher wages will lead to a loss of some jobs and a raising of prices which drives companies to search for automation to reduce costs. On the other hand, those receiving higher wages will spend more (the marginal propensity to consume is close to 1 for low income earners) and this will increase demand for additional goods and services. Henry Ford had the clearest vision of why companies can actually benefit by paying higher wages.

By Anonym 15 Sep

Philip Kotler

Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.

By Anonym 15 Sep

Philip Kotler

The most common conception of Capitalism is that it is an economic system consisting of privately owned businesses and large corporations that are run for profit. The profit comes from running the business efficiently and keeping the products and services up to date and competitively priced.

By Anonym 13 Sep

Philip Kotler

In America, we are not lacking solutions. We are lacking a two-party system that is willing to agree on solutions. Part of this is due to rigid ideological positioning that substitutes for really thinking about the facts and solutions.

By Anonym 14 Sep

Philip Kotler

One of the major causes of poverty is a lack of family planning. Governments and nonprofit organizations need to encourage poor people to use birth control so that they don't have unexpected babies, which will only make poorer families poorer.

By Anonym 14 Sep

Philip Kotler

Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of the same sex to marry.

By Anonym 14 Sep

Philip Kotler

Marketing is a race without a finishing line

By Anonym 15 Sep

Philip Kotler

The sales department isn’t the whole company, but the whole company better be the sales department.

By Anonym 13 Sep

Philip Kotler

I admire companies that have a purpose, passion, and performance. I am a fan of Unilever under its CEO Paul Polman, not only for the company's insights into women and men when they buy beauty products or skin products (the DOVE woman, the AXE man), but also as a company seeking to achieve both growth and practicing social responsibility.

By Anonym 14 Sep

Philip Kotler

Many great ideas need refreshment and deeper analysis. "Freedom," for example, is a great idea but it has become a cliché.

By Anonym 15 Sep

Philip Kotler

Today you have to run faster to stay in place.

By Anonym 15 Sep

Philip Kotler

We need to put limits on how much an individual, group or business can spend on influencing an individual legislator or a whole set of legislators. Look at the vast sums that the NRA spends on getting all legislators to be soft on gun control. Legislators find it hard to refuse the NRA's largess when they need contributions to their political campaign wherever they can get them.

By Anonym 13 Sep

Philip Kotler

Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.

By Anonym 14 Sep

Philip Kotler

People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.

By Anonym 14 Sep

Philip Kotler

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.

By Anonym 13 Sep

Philip Kotler

In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.

By Anonym 14 Sep

Philip Kotler

The best advertising is done by satisfied customers.

By Anonym 15 Sep

Philip Kotler

When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.

By Anonym 13 Sep

Philip Kotler

I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.

By Anonym 14 Sep

Philip Kotler

Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep the expert awake. We will be moving shortly to the next stage to robots with artificial intelligence who can "think.

By Anonym 13 Sep

Philip Kotler

Curiosity is the starting point for great science.

By Anonym 15 Sep

Philip Kotler

The most important thing is to forecast where customers are moving, and be in front of them.

By Anonym 15 Sep

Philip Kotler

The size of the U.S. middle class has been shrinking. Wages have been stagnant. We don't have those factory jobs that paid a living wage and enabled a family to have a home where the wife did not have to work. But we sent our factories abroad and there is no likelihood of getting them back. Equally worrisome is that some managerial jobs and professional jobs (such as lawyers) which support middle class life are threatened by automation.

By Anonym 15 Sep

Philip Kotler

Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.

By Anonym 13 Sep

Philip Kotler

Great insight comes from seeing something as odd and finding out why.

By Anonym 14 Sep

Philip Kotler

My primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed companies to adopt a consumer orientation and to be in the value creation business. I didn't pay much attention to the social responsibilities of business until later. Now I am pressing companies to address the triple bottom line: people, the planet, and profits. I found that companies were too much into short term profit maximization and they needed to invest more in sustainability thinking.

By Anonym 14 Sep

Philip Kotler

Marketing is becoming a battle based on information than on sales power.

By Anonym 14 Sep

Philip Kotler

My parents, and their interest in making the world a better place for more people inspired me.

By Anonym 13 Sep

Philip Kotler

A country's middle class is its bedrock.

By Anonym 15 Sep

Philip Kotler

The theory of marketing is solid but the practice of marketing leaves much to be desired.

By Anonym 14 Sep

Philip Kotler

It is no longer enough to satisfy your customers. You must delight them.

By Anonym 13 Sep

Philip Kotler

Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.