Best 28 quotes of George Lois on MyQuotes

George Lois

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    George Lois

    A cautious creative is an oxymoron.

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    George Lois

    Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do.

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    George Lois

    Advertising is poison gas. It should bring tears to your eyes, unhinge your nervous system and knock you out.

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    George Lois

    But I love that feeling of utter depletion: It is an ecstatic sense of having committed myself to the absolute limit. But after recharging at night, I'm ready to go the next morning. Isn't that what life is all about?

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    George Lois

    Creativity can solve almost any problem.

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    George Lois

    Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.

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    George Lois

    Follow your bliss. That which you love you must spend your life doing, as passionately and as perfectly as your heart, mind and instincts allow.

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    George Lois

    Follow your bliss. That which you love you must spend your life doing, as passionately and as perfectly as your heart, mind and instincts allow. The sooner you identify that bliss, which surely resides in the soul of most human beings, the greater your chance of a truly successful life. In the act of creativity, being careful guarantees sameness and mediocrity, which means your work will be invisible. Better to be reckless than careful. Better to be bold than safe. Better to have your work seen and remembered, or you've struck out. There is no middle ground.

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    George Lois

    I am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick.

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    George Lois

    If a man does not work passionately - even furiously - at being the best in the world at what he does, he fails his talent, his destiny, and his God.

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    George Lois

    If you think people are dumb, you'll spend a lifetime doing dumb work.

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    George Lois

    In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.

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    George Lois

    Most people work at keeping their job, rather than doing a good job. If you're the former, you're leading a meaningless life. If you're the latter, keep up the good work.

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    George Lois

    Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.

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    George Lois

    Never, ever, work for bad people

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    George Lois

    Never listen to music when you're trying go come up with a Big Idea.

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    George Lois

    Nothing comes from nothing. You must continuously feed the inner beast that sparks and inspires.

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    George Lois

    Nothing great can come of more than three people in a room.

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    George Lois

    Only mediocre ideas can be tested.

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    George Lois

    Only with absolute fearlessness can we slay the dragons of mediocrity that invade our gardens.

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    George Lois

    The accurate measure of a human being is what he or she actually gets done.

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    George Lois

    The business world worships mediocrity. Officially we revere free enterprise, initiative and individuality. Unofficially we fear it.

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    George Lois

    The joy of the creative process, minute by minute, hour after hour, day by day, is the sublime path to true happiness.

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    George Lois

    The more creative you are the more trouble you're in. You have to be courageous!

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    George Lois

    To create great work, here's how you must spend your time: 1% Inspiration 9% Perspiration 90% Justification

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    George Lois

    Working hard and doing doing great work is as imperative as breathing. Creating great work warms the heart and enriches the soul. Those of us lucky enough to spend our days doing something we love, something we're good at, are rich. If you do not work passionately (even furiously) at being the best in the world at what you do, you fail your talent, your destiny, and your god.

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    George Lois

    You can be cautious or you can be creative, but there’s no such thing as a Cautious Creative.

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    George Lois

    If you don't burn out at the end of each day, you're a bum.