Best 11 quotes of Jonah Berger on MyQuotes

Jonah Berger

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    Jonah Berger

    Connecting with others is rewarding; it makes us feel like we're not alone in the world.

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    Jonah Berger

    Going viral isn’t random, magic, or luck. It’s a science.

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    Jonah Berger

    People don't need to be paid to be motivated.

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    Jonah Berger

    People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.

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    Jonah Berger

    Top of mind means tip of tongue.

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    Jonah Berger

    Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.

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    Jonah Berger

    Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.

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    Jonah Berger

    Even in cases where most people are doing the right thing, talking about the minority who are doing the wrong thing can encourage people to give in to temptation.

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    Jonah Berger

    Harnessing the power of word of mouth, online or offline, requires understand why people talk and why some things get talked about and shared more than others. The psychology of sharing. The science of social transmission.

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    Jonah Berger

    If something is built to show, it's build to grow.

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    Jonah Berger

    We need to make the private public.