Best 67 quotes of David Amerland on MyQuotes

David Amerland

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    David Amerland

    Real search is about providing valuable information when it's really needed to those who are actually looking for it.

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    David Amerland

    Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is marketing, and it is undergoing a massive change.

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    David Amerland

    Social media is not rocket science. This, however, does not make it easy either.

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    David Amerland

    Social media is addictive precisely because it gives us something which the real world lacks: it gives us immediacy, direction, a sense of clarity and value as an individual.

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    David Amerland

    Social media is the empowerment of the individual at the expense of the system.

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    David Amerland

    The social media web is a very noisy one indeed and making sure that you are heard requires you to shout more effectively, rather than louder.

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    David Amerland

    A business needs a character and an identity, just like a person and just like a person it needs to have a Voice.

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    David Amerland

    A pair of eyes attached to a human brain can quickly make sense of the content presented on a web page and decide whether it has the answer it’s looking for or not in ways that a computer can't. Until now.

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    David Amerland

    Before you can act you must choose. Before you can choose you must know. Before you can know you must feel. And before you can feel you must be trained.

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    David Amerland

    Communication without a specific focus is just noise. It achieves little beyond taking time and energy.

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    David Amerland

    Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.

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    David Amerland

    Confidence, even when under pressure, has a way of turning an impossible situation into just another challenge to be met.

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    David Amerland

    Ever since I was a child I have been a strong believer in the principle that to under-stand how anything works you need to take it apart and look at it in detail. This principle that worked with toys also works pretty well with search.

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    David Amerland

    Every book is a journey. It’s a conjunction of influences, ideas and knowledge.

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    David Amerland

    Everyone is driven by the need to fill their life with meaning. Sometimes this need is articulated clearly and then a purpose emerges and that leads to a sense of direction and a sense of mission. Most times it is not. So the void is filled with action. People have kids, gets mortgages, raise families, pay bills, go to work each day without asking why and then, some day, they die. Some times all this is enough. Many times it's not. Action fills the void nicely. Makes each day feel tiring. But without a sense of purpose. Without a sense of vision, it leads to a pattern of behavior that doesn't lead anywhere. Most times we die before we realize this of course.

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    David Amerland

    Every physical response, every psychological change and every mental transformation starts with the mind.

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    David Amerland

    Every relationship is governed by motive, capability and reliability and these three factors become the core components of the trust equation

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    David Amerland

    Everything that happens now in the online world is part of a conversation.

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    David Amerland

    Everything that happens now in the online world is part of a conversation. The problem with this (if we can call it a problem) is that this conversation takes place frequently asynchronously and often across platforms.

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    David Amerland

    Everything you see in the world around you is content of some kind. The clothes you wear, the songs you sing, the ads you watch, the food you buy, the tunes you hum and the memes you share. Everything is a signal that sends a message.

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    David Amerland

    Evolution has geared the human stress response to last about thirty seconds. It's enough time to facilitate fight or flight. Evolution has not adapted our brains or bodies to handle weeks or months of prolonged stress.

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    David Amerland

    Familiarity with the brand requires some experience of it (via advertising, word of mouth, internet publicity), Confidence comes with the perception of competence in the brand itself (which is why new brands really need to work hard for people to experience them first) and Trustworthiness refers to the sense of whether the brand is going to live up to its promise of reliability for the price paid.

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    David Amerland

    Fathom your motivation so that you understand what you are prepared to do and why.

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    David Amerland

    Hate and resentment are learned behaviors whose origin is traced to an evolved mental state that’s driving us to achieve some sort of goal. Ultimately they are about seeking a particular outcome. Here's the thing: so is love and forgiveness.

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    David Amerland

    Hope is something that is built from small parts. Perceived actions. Observed effects. Imperfect understanding. Uncertain knowledge. Acknowledged fears. The things each of us projects and says and does in the physical world. Hope then is made up of tiny bits and pieces of us. All of us, together.

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    David Amerland

    I am a firm believer that knowledge is power but only if it leads to comprehension.

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    David Amerland

    In few other marketing activities does the phrase “the more things change, the more they remain the same” hold as much meaning as it does in search.

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    David Amerland

    Initial or mutual trust (the type of trust that makes us, irrationally, trust strangers) then enabled the complex planning that allowed man to transition from a tribe of hunter-gatherers whose fate depended on external factors to an agricultural society where complex, planned outcomes could be put into motion.

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    David Amerland

    In the digital domain trust is now important not only because we really need to know how to trust people and whom to trust but because we need others to trust us and have to learn how to help them do so.

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    David Amerland

    It is no accident that in the field of philosophy ontology is the study of reality, existence and coming into being. In the fields of information retrieval (semantic search) and computing, ontology is the naming of the types, interrelationships and properties of the entities that exist (in reality or conceptually) and which define a particular domain of knowledge or expertise.

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    David Amerland

    It seems perverse that we can be more social than anyone would have thought possible when we are at our most anti-social, locked away from the world and silently staring at a computer screen, but that, as psychologists will tell you is the way we operate. When we are at the maximum of our disconnect we also are ready to connect and feel the need for interaction.

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    David Amerland

    It’s no secret that I use the Goodreads blog to talk about writing which makes this space a lab, of sorts, and myself the subject.

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    David Amerland

    Marketing effectively, in a semantic web, revolves around those three ‘little’ requirements: Trust, Authority, Reputation.

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    David Amerland

    Mindless action without a real understanding of the ramifications is only likely to result in serious miscalculations or a colossal waste of time. Avoid both by using your judgment, filtered through both knowledge and experience. Use common sense and logic as a counterbalance to emotion.

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    David Amerland

    Our insecurities drive us. Our fears control us. We try to hide the first and deny the second and it is exhausting us.

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    David Amerland

    Reality is not a thought experiment.

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    David Amerland

    Real-time marketing is not for everyone. To take advantage of it, you need to have a clear idea of what it is you want to achieve through it.

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    David Amerland

    Semantic search is a holistic effort by Google (primarily) to understand who you are and what you do across the web.

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    David Amerland

    Semantic search requires three things: Trust, Authority and Reputation. All three revolve around your digital profiles, their activity and the sentiment levels and engagement that each generates. Semantic search also requires differentiation – the ability of search to understand the “uniqueness” of you.

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    David Amerland

    The brain works in a holistic, cooperative way that makes our basest desire or most abject fear as expressive of who we are as abstract thinking of the highest order. That means that we are all equal part snakes, monkeys, and spacemen.

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    David Amerland

    The connections we make redefine who we are and can change who we become.

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    David Amerland

    The connectivity of the cloud and the prevalence of tablets and smartphones have eroded the traditional online/offline divide. Within a short time we will most probably stop thinking of it as 'online.' We will simply be connected, all the time, everywhere, and the online world will be notable only by its absence when that connection breaks.

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    David Amerland

    The content you create and then share is part of your digital identity. It helps those who consume it to understand who you are, why you do the things you do and what values you stand for. As a result content is the primary means through which you establish your online identity, create your reputation and generate the all essential sense of trust without which nothing else can take place.

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    David Amerland

    The dictum that “online you are the content you create and the content you share” takes on new shape and form and obviously power when it comes to Hangouts on Air

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    David Amerland

    The extension of trust is an articulation of our assessment of a situation to deliver an expected outcome.

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    David Amerland

    The greatest challenge on the Web in the twenty-first century is to connect with your target audience in a way that enriches both them and you.

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    David Amerland

    The idea of reputation, influence, and influencers in the offline world is as old as the hills. It's not new on the web either, but semantic search is creating a portable sense of identity, reputation, and influence that in the days before it simply did not exist. And this is changing everything

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    David Amerland

    The moment you establish a line of communication between two points, you subtly change both. That is also true for the way the brain is affected by the mind.

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    David Amerland

    There is a fine line deep within the mind that makes self-belief and confidence, the defining elements of success and failure in any circumstance. How we learn to activate them without running the risk of lying to ourselves is the key that unlocks the superhuman lying dormant within us.

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    David Amerland

    These mental and physical components of self­ belief are closely interlinked. They are used to slowly interweave the per­sonal narratives that very effectively create a powerful sense of identity.