Best 3 quotes of Iliyana Stareva on MyQuotes

In the digital era, content is the most important asset a business can have. It's no longer your product or your service, it's the content you create about it (and around it) that gets you found and noticed.

PR people excel at content. PR people such at measurement.

The demand generation is hungry for so-called remarkable content: content that is worth consuming and sharing, content that shows WIIFM (what's in it for me?), and content that fascinates.