Best 40 quotes in «content marketing quotes» category

Marketing is really just about sharing your passion.

Market like the year you are in.

Content Marketing is not a tool to generate back-links. It is an effective marketing tool to engage audience. Back-links are bonus.

The future of content marketing is in your hands.

Content is a double-edged-sword. A good content can become a crowd-puller whereas a bad content can be lethal and pull you down.

Content is not king – relevant, timely and authentic content is king

Content is cause, behaviour is effect.

Design is your silent storyteller. The visual aesthetic you share with the world tells a story about the values you uphold. When your audience is not ready or willing to listen, a strong visual can capture even the most evasive of minds. Design is not ornamental or secondary: it can propel your stories far beyond the spaces you initially planned for.

Content sparks our connections with others, our own selves, and the world. What we decide to share is a powerful expression of where we stand and where we want to go. An essential part of the human spirit, this constant information sharing is what ultimately builds the bridges between us. Every image, text, sound, or video that you have released into the world carries a part of you that others can relate to. If actions reveal our priorities, the content we share explains them.

Do not confuse location with direction. Location is where you are, direction is where you are going.

To be truly effective at content marketing, we need to excel at promotion.

Explore your own innermost thoughts to create content that will evoke deeply relatable emotions and passion in others.

Everyone is either building an audience or being an audience these days. Someone, somewhere in the world is thinking up content that will appeal to you as you read this. You are someone’s target audience.

Don't promote negativity online and expect people to treat you with positivity in person.

Human beings are complex information consumers: they have active needs, passions, and preferences. They lead different lifestyles — some that you will never be able to empathize with unless you dive deep in qualitative and quantitative data. And that is precisely the point of persona research.

Great content inspires action.

I cannot stress this enough: content creators need to stop comparing their work with that of total strangers. Furthermore, we need to stop seeing ourselves as content consumers and realize that, as producers, we need time and distance from what is already out there in order to create truly innovative work. If you are always exposing your mind to others’ work, when will you gain the strength to create your own? Find a balance between inspiration and creation, and make sure that the first is indeed inspiring. What might start as a journey to gather ideas can quickly become a shortcut to discouragement. Know when to stop.

In the digital era, content is the most important asset a business can have. It's no longer your product or your service, it's the content you create about it (and around it) that gets you found and noticed.

If you would not spend time looking at it, do not ship it. One of the best quality assurance rules of thumb is to avoid publishing content that you would not consume. Simple, yet so hard to execute on. My audience deserves my very best. Repeat that to yourself every single day.

Invest in creating juicy, meaty, incredible content. Great content can be repurposed in hundreds of ways #TheContentWaterfall

I want my online content to be so good that Google’s web crawler stops and says “Dayyyum son!

If Content is king and Context is queen, then Conversation is the kingdom and Contact information is the currency

Personally, I believe in tools that close the gap between professionals and beginners, understanding that — push comes to shove — this is a world of beginners.

Posting nice contents on social media alone is outdated as the black and white TV, keying into current trends, trending hashtags, searchable keywords and share-ability are the new social currency

Relationships are always built on trust. It is not the advertisement that may enhance the trust factor among the target audience. It is the content that makes everything different that builds the trust factor.

...relentlessly pursue your best method of getting customers, and not the stuff you naturally gravitate to.

Scale yourself. Go beyond what you can do and what you know. Look at your content machine and make it work nonstop, seamlessly, and at scale with or without you.

Some creators shy away from systems because they seem overpowering and rigid. However, in reality, strong systems are the only way in which you will ever have time and space for flexibility. This is true for content production, business, and many other areas of life.

Text, images, and video are the paint swatches of 21st-century artists — with a single catch: this form of art has to communicate, engage, and sell.

The first lesson in constructing viral content is having the strength, courage, and self-confidence to get in touch with your own feelings, thinking about what profoundly affects you.

The key to creating awareness content is knowing and understanding your current clients. The more insight you have on them and their habits, the more likely you are to be able to create the right content, for the right people, at the right time.

Think of every contact a customer has with your brand as the most important encounter of your life.

People want to be educated not sold. They will sell themselves if you just commit to educating.

The content you create and then share is part of your digital identity. It helps those who consume it to understand who you are, why you do the things you do and what values you stand for. As a result content is the primary means through which you establish your online identity, create your reputation and generate the all essential sense of trust without which nothing else can take place.

When you are writing keep asking yourself “so what” until you are sure what is in it for the customer.

What you post online speaks VOLUME about who you really are. POST with intention. REPOST with caution.

You can practice your grumpy face a million times, you can make a dog surf, you can explode in laughter like Chewbacca mom, and still not “go viral”. You can, however, secure incredibly valuable exposure by spending more time on distribution.

Yes, content is king but excellence is his queen. ~ Onyi Anyado.

You will never appeal to everyone. The only way to avoid criticisms or judgement is to do nothing. Be bold, stand for something and know that your purpose is worth fighting for.

We are faced with the incredible challenge of creating high quality content for a crowd of skimmers. The faster you understand this, the more effective your content tactics will become.