Best 3 quotes of Andrew Essex on MyQuotes

Among the more pleasing by-products of the coming end of advertising is a heretical realization among some industry thinkers: the idea that for advertising to survive, or rather to thrive, it must add value to people's lives. In a world in which lazy, superfluous, and stupid no longer cut it, advertising will have no choice but to compete as primary content, not secondary intrusion. It will become the thing, not the thing that sells the thing.

It's rarely pointed out, even though it's so obvious, that the artistic triumph of the small screen has paradoxically come at the expense of advertising.

The most important thing is to be excellent, interesting, authentic, or useful. To be the thing, not the thing that sells the thing. That's fantastic news for creative people, who specialize in the stuff. Thanks to toomuchness, creativity, once exclusively the province of poets, has suddenly become a business imperative.