Best 742 quotes in «advertising quotes» category

I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives." Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created by customers, not companies. Companies only provide the raw materials - the products, messaging, behaviors - that people use these to create brands.

It has become a certainty now that if you will only advertise sufficiently you may make a fortune by selling anything.

I think mobile advertising is going to be huge.

It is an easy and vulgar thing to please the mob, and no very arduous task to astonish them.

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.

It is advertising and the logic of consumerism that governs the depiction of reality in the mass media.

It's false advertising to call Mrs. Obama the First Lady. First Woman, maybe, but certainly not a lady. Ann Romney is an actual lady.

It's smart to be thrifty.

It's still a lean back, enjoy or a lean forward, be involved, enjoy medium. It's real engagement, real emotion.

It's very fascinating, it's very addictive, and it's incredibly challenging. You're never satisfied. It's kind of like advertising. You're never satisfied

It is very similar to companies like Google and other internet companies. When you go and search on Google you don't pay for that. But sometimes you click on an advert and Google makes money on that.

It wasn't that people wanted things for free and asked for advertising to fund it - it's that these companies wanted to amass an audience whose "eyeballs" they could sell, and they gave people things for free to do that. Free services and content has been foisted upon us because there wasn't the will power to explore other options.

It seems to me probable that of all our economic life the element on which we are inclined to place too low an estimate is advertising.

It was the sort of house that glows with substance and savoir vivre in those advertisements for the best Scotch. It had wonderful bones.

I used to eat lunch with Billy Wilder when I first came out here.

I've never done any advertising because I feel I am in a position of trust, and that has been very liberating

I've never found a client's business problem that could be solved solely through advertising.

I've written books on advertising-cheque books.

I wanted to be some kind of captain of industry. Then I wanted to be in advertising, and then I wanted to be a newspaper reporter.

I've been saying for years that page view-based advertising is a corrupting force.

I warn you against believing that advertising is a science.

I was always more interested in being a woman first and an advertising person second.

It used to be fashionable for authors to have their pictures taken with dogs, but the dogs always looked like models hired from an advertising agency, and probably were.

I welcome and seek your ideas, but do not bring me small ideas; bring me big ideas to match our future.

I went and studied graphic design, because it seemed to me that advertising is more honest - the image actually has a function. But once I started on that, I realized that was really boring.

I was in advertising for years. That was cushy, you know? It's pretty cushy in a lot of ways, but I hated it.

Just advertising departments with legs and high heels.

I will commend the Democrats for one thing. If they name Keith Ellison as the head of the DNC, then I'll commend them for truth in advertising.

Language thus becomes monumental because of the mutations of advertising

Legalize it, and I will advertise it.

Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.

Let the corporations do as they please -- pillage the environment, falsify their advertising, rig the securities markets -- and it is none of the federal government's business to interfere with the will of heaven.

Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.

Living in an age of advertisement, we are perpetually disillusioned.

Look, I went into journalism to do journalism, not advertising.

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

Marketing and advertising are incredibly exciting and creative functions. They are central to the creation of brands and to the creation of sustainable competitive advantage for companies

Marketing is too important to be left to the marketing department.

Mass consumption, advertising, and mass art are a corporate Frankenstein; while they reinforce the system, they also undermine it.

Jackson was not a religious man when he came to Lexington.

Mass demand has been created almost entirely through the development of advertising.

Morale is faith in the man at the top.

More traffic means more advertising dollars.

I was making commercials. That's how I learned the craft. That was the marketing part of it: directing commercial for TV. It wasn't the most common thing to become a filmmaker in Greece. I started by saying I was interested in marketing and have a proper job in advertising and commercials. Basically, I studied film to learn how to do marketing, and commercials. As I studied film I learned I'd be interested in making films instead of commercials.

Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed.

Most photographs take their cues from advertising, where the priority is high image content for an easy Gestalt reading.

My mother [was in advertising and] worked incredibly hard when she was bringing us up. She was a working mother and a working single parent.

Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.

Never be led in new paths by the blind