Best 742 quotes in «advertising quotes» category

In Marketing, Confirmation Bias Is Profit Enemy #1

In order to survive, trivago desperately needs OTAs to start investing again, so what better opportunity to reward them with the more visible slots, even when the rate on the official brand.com is cheaper?

In spite of hopes to the contrary, pornography and mass culture are working to collapse sexuality with rape, reinforcing the patterns of male dominance and female submission so that many young people believe this is simply the way sex it. This means that many of the rapists of the future will believe they are behaving within socially accepted norms.

In today's age, writing a brand's name on social media without its handle or hashtag is like misspelling or writing its name with lower case.

In travel, you certainly don’t want to be a laggard, but it turns out that you don’t want to be an early adopter either. This does not mean that you should not innovate or be over-conservative, but choosing the wrong tech provider or blindly running towards anything glimmering could be risky, as you could be left with a piece of unusable technology just one year from now.

Investing in IoT can be a difficult-to-scale in the long run, especially if one believes all the hype out there. Not to mention Pandora’s box of privacy concerns

I see a dangerous rise of “conspiracy mindsets” in marketing lately: more and more hotels are willing to accept any BS strategy, as long as it goes against the grain

I should go into advertising or public relations because if there is someone or something I like, I will promote it like it’s the cure for whatever ailment is in your life. If I love you, I want you to love what I love. Consider yourself smitten or else, suffer hearing me talk about it nonstop…until you also love it.

...isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all the advertising men who create it?

Is the burden of independent thought wearing you down? Do you dread the indecision that awaits every time you open your wardrobe? Are you embarrassed by your reticence when you hear other people discuss current affairs, music, relationships, etcetera? Don't worry, you're not alone. Help is just a pair of clippers away! We've helped thousands of sad losers avoid confronting their loneliness and inadequacy, and we can do the same for you. We'll tell you what to wear. We'll tell you what to think. We'll tell you what music to listen to. and most importantly, we'll bring you together with lots of people exactly the same as yourself — it's just like having friends!

It is a good thing that women are so easily manipulated. Otherwise, most of us wouldn't be here.

It is a mistake to think of publicity supplanting the visual art of post-Renaissance Europe; it is the last moribund form of that art.

It is crucial to realize that traditional, human customer service and automation complement each other, rather than compete against each other

It Is Dangerous To Assume That If Your Competitors Are Doing Something, There Must Be A Good Reason Why. Because Guess What? Usually, There Is None

It is doubt that advance knowledge, not certitude

It is important to understand what a designer really is (and especially is not). First of all, there is a semantic misunderstanding: design has only partially to do with art and more with problem-solving.

It is no mystery that friction during the booking journey is one of the biggest problems in our Industry, and (probably) only Google can solve it

Interviews were invented to make journalism less passive. Instead of waiting for something to happen, journalists ask someone what should or could happen.

It is often the job of the advert to highlight the product’s strengths and the target audience’s weaknesses.

I trade in the finest quality opium,' the old merchant said. 'My products are all fresh, pure, unadulterated, stamped, and correctly weighed. We owe this refinement of our commodity to a serious and high-minded Englishman who came to Isfahan many many years ago, and showed us that purity and reliability in our product would guarantee a regular demand for it. We have never adulterated our opium since that day. To-day it is the finest in the world, fit for men, women and children, ideal for regular consumption, and without the excessive reactions which one usually suffers from the heavily oiled opium of the east. For bringing honesty to the opium trade, we owe so much to that remarkable Englishman that I would like to take the liberty of presenting you each with a small silver box of our product--the very finest little black pearls of constant enjoyment.' 'I hasten to state my unworthiness,' MacGregor said. 'On the contrary,' the merchant replied. 'My gift is unworthy of your illustrious heritage.' MacGregor rejected the three small silver boxes, and told the curious Katherine and Essex of the illustrious Englishman who had brought all this upon them, having put the opium manufacture of Isfahan on such a sound moral basis.

It's hard to focus on loud mod to read something like the TV is playing something like Advertising and other boredom stuff and stupid and you are reading an article about topics which are difficult one.

It shouldn't be easy. It should be good.

It’s never been easier for audiences to skip, filter, or avoid advertising, so the best ideas are the ones that respect that the audience needs to get something out of the work; it should inspire, satisfy, or motivate them. You can’t just bombard people with messages anymore.

It's not AI vs HI, it's AI + HI

It's not me saying it. It's data.

It's rarely pointed out, even though it's so obvious, that the artistic triumph of the small screen has paradoxically come at the expense of advertising.

Many Hotel General Managers see a chart with a line going up and assume it will continue going up forever. It won’t.

Marketing and promoting doesn’t come down to the likes, the pins, the plus ones, the followers, the fans, the friends, the views, or the plays online. Marketing and promoting comes down to the conversions.

Marketing is so powerful that it can make even an extremely untalented musician a one-hundred-hits wonder.

In this post-truth world, any marketing BS seems tolerable

In this hyper-complicated industry, hotel brands offer a familiar, almost reassuring sense of naïveté

It's one thing to know what people want. It's another to CREATE that want in them. To BUILD that desire.

Literacy makes man a victim of advertising. Education makes him a victim of employment.

Look at the language. If a scientist delivers the simple, unconditional, absolutely certain statements that politicians and journalists want, he is talking as an activist, not a scientist.

Lying makes a lot of people a lot of money. Lying is big business.

Many Entrepreneurs Trust The Person Delivering The Message More Than The Message. That’s Why Consultants May Be Dangerous

Marketer Minds Should Be 50% Prefrontal Cortex And 50% Reptilian. The Emotional Hub Of The Mammalian Brain Is Just An Evolutionary Burden

Messages that tell us we aren’t pretty enough, young enough, thin enough, or desirable enough are garbage. Anyone who implies we are unable to care for our own families is lying. If you believe the persona that marketing culture has crafted --helpless, too stressed, overwhelmed, incompetent (without their products)-- I am here to say otherwise. You are not a moron or a damsel in distress. You are smart and able, and getting older is not a tragedy. Don’t believe them. Even if some observations are descriptive, they need not be prescriptive. You are not a total hot disaster! Well, no more than any of us. You can do hard things. (Some “hard things” are actually “easy things” rebranded as impossible.) You are more than some company’s profitability, and you don’t need their tricks to live a beautiful, meaningful life. We can reclaim our merit without dancing like monkeys.

Men who read it [beauty pornography] don't do so because they want women who look like that. The attraction of what they are holding is that it is not a woman, but a two-dimensional woman-shaped blank. The appeal of the material is not the fantasy that the model will come to life; it is precisely that she will not, ever. Her coming to life would ruin the vision. It is not about life. Ideal beauty is ideal because it does not exist; The action lies in the gap between desire and gratification. Women are not perfect beauties without distance. That space, in a consumer culture, is a lucrative one. The beauty myth moves for men as a mirage, its power lies in its ever-receding nature. When the gap is closed, the lover embraces only his own disillusion.

Most hotels only accept change if it's easy or if they are forced to

Most web agencies prefer to convince you that something is always wrong with your marketing, even when it’s not. That’s what I call “marketing mongering”.

Moving away from traditional hotel loyalty programs' model and offering a good mix of instant gratifications and long-term rewards based on the guest type is crucial to creating sustainable and scalable programs. And if it is unlikely that the industry will ever entirely move away from the points-for-stay model, most hotel brands are already integrating guest experience, recognition and service personalization as part of their loyalty programs, realizing that the in-house financial value of their guests is as important as their stay frequency.

Marketing is exactly like leaving teardrops in the ocean.

Much of our media now are so image-rich and content-poor that they just serve to capture the eye, manipulate our emotions, and short-circuit our impulses. The propaganda and advertising industries therefore function increasingly like adult obedience industries. They instruct their audiences in how to feel and what to think, and increasing numbers of people seem to accept and follow the cues without question.

My view on GDPR? Serve the servers.

Narcissism is as profitable to a model as scruffiness is to a homeless person.

Nature is a strong brand name. Everybody knew that. First thing, Nomenclature 101. Slap Natural on the package, you were golden. Those words on the package promise ease from metropolitan care, modern worries. And out here, if you opened things up, underneath the cellophane, what did you find inside? That fruit has splendid packaging, it has solid consumer awareness and is an animal favorite. Its seeds will be deposited in spoor miles away and its market dominance will increase. Splendid and beautiful petals are great advertising--the insects buzz and hop from all points every weekend to hit this flower-bed mall. Natural selection was market forces. In business, in the woods: what is necessary to the world will last.

Newspapers provided a common culture of aspiration.

No, it's not advertising; it's mind control

No one ever said, "This restaurant was horrible, but did you see those ads in the paper!?