Best 8 quotes of Michael E. Porter on MyQuotes

Approaches to differentiating can take many forms: design or brand image, technology, features, customer service, dealer network, or other dimensions.

Competitive forces = the underlying drivers of profitability P.25

If the forces are intense, (..) almost no company earns attractive returns on investment. If the forces are benign, (..) many companies are profitable. P. 25

In essence, the job of the strategist is to understand and cope with competition. P. 25

Strategy becomes the particular array of activities aligned to deliver a particular mix of value to a chosen array of customers.

The strongest competitive force or forces determine the profitability of an industry and become the most important to strategy formulation. The most salient force, however, is not always obvious. P. 26

Understanding industry structure is also essential to effective strategic positioning P. 26

Understanding the competitive forces, and their underlying causes, reveals the roots of an industry’s current profitability while providing a framework for anticipating and influencing competition (and profitability) over time. P. 26