Best 13 quotes of Beth Comstock on MyQuotes

B2B does not mean boring marketing.

Be where the world is going.

Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.

In big companies projects have to scale and Lean Startup help us to do it

Know thyself. Know the customer. Innovate.

Marketing is about innovation.

Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.

Our job is to understand where the market is heading and translate that into practical action.

There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare

What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.

You can't sell anything if you can't tell anything.

You have to tell a story before you can sell a story.