Best 1284 quotes in «marketing quotes» category

Book authors are born where credentials meet platform.

Brand Coherence is the new SEO

Brand recognition is the new SEO.

Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

Brands play in an exciting sandbox of symbolic meanings.

Branding is a key communication tool and technique, which provides both consumers and manufactures with a way of differentiating their product or service.

Brands have to reduce perceived risk else a generic product will do. It should have an acquired power to influence market. Finally, it has to deliver what it promises ie. What it says and what it does should be in harmony.

Brands that will survive and thrive from now on are those with C-level executives that understand the incredible opportunity new media offers them and commit to excellence in managing their social media presence.

Building a family is an entrepreneurial experience. No doubt about it. The family is the greatest and most important enterprise on earth. Lead yours with passion and joy!

Building a family is an entrepreneurial experience.

Bottom line is that AI has come a long way since Turing. It may not be fighting nazis anymore, but it can really help consumers organize their next trip, maximise revenue for companies and make life easier. And, in these turbulent times, perhaps that’s good enough.

Brand before liftoff. For the best launch, the farthest reach, and the most results, build the brand foundation and fuel it while it is still on the launching pad. Designing a brand after you take off is like fueling a rocket after its lifted off.

Branding is fascinating. Creating a brand that is authentic and timeless is what entrepreneurs dream of. Dare to be different, dare to dream.

Building positive customer experiences will help create passionate customers who will spread your message on their behalf - almost like an evangelist.

Business travelers aside, travelers book a hotel on average two to three times a year, and usually in different locations

Business is leisure when you find pleasure in it.

Business is war and your past clients and customer’s great online reviews are your elite soldiers in battle.

BUY STUFF to wage war on the inevitable BUY STUFF to hide from your mortality BUY STUFF to make the bastards richer BUY STUFF to finally be good enough BUY STUFF because it's all they've left you BUY STUFF you are alone BUY STUFF BUY STUFF

By using repetition, images, and other strategies - all of which communicate truths in ways that are not cognitively or propositional - marketing forms us into the kind of persons who want to buy beer to have meaningful relationships, or to buy a car to be respected, or buy the latest thing to come along simply to satisfy the desire that has been formed and implanted in us. It is important to appreciate that these disciplinary mechanisms transmit values and truth claims, but not via propositions or cognitive means; rather, the values are transmitted more covertly...This covertness of the operation is also what makes it so powerful: the truths are inscribed in us through the powerful instruments of imagination and ritual.

By the way, if anyone here is in advertising or marketing, kill yourself.

Captivate the attention of your customer by oozing credibility.

BUILDING A SUCCESSFUL BRAND IS CONVINCING THE FULL BELLY THAT IT IS STILL HUNGRY AND HAS ROOM FOR MORE. BE, THE MORE THAT THEY WANT! -HOPENATION

Can these foods [low-fat, vitamin-enriched, etc] even be called "healthy"? Perhaps we should think about it this way: If you cut a batch of pharmaceutical-grade cocaine with chai, you could say with some degree of honesty that it is "healthier," "less addictive," and "now with chai!" But would you say it's "good for you"?

Clarity is that 20/20 focus that cuts through the fog and lets you stand our from the noise. Clarity fuels effective marketing and selling.

Capitalism, far from affording "privileges" to the middle classes, tends to degrade them more abjectly than any other stratum in society. The system deploys its capacity for abundance to bring the petty bourgeois into complicity with his own oppression—first by turning him into a commodity, into an object for sale in the marketplace; next by assimilating his very wants to the commodity nexus. Tyrannized as he is by every vicissitude of bourgeois society, the whole personality of the petty bourgeois vibrates with insecurity. His soporifics—commodities and more commodities—are his very poison. In this sense there is nothing more oppressive than "privilege" today, for the deepest recesses of the "privileged" man's psyche are fair game for exploitation and domination.

Clarity is an act of courage to say "yes" to the best business - and therefore to decisively say "no" to work that isn't a good fit.

Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.

Change is the driving force. The tastes of the consumer change, manufacturers change their products, the economy changes, countries change the way they do business, lifestyles change, governments change and so too does the job of a marketer.

Choose those you give your trust to carefully. Be caring; be loving; be creative. But also be careful.

Circuits, Nerves And Myelin: At The End Of The Day, Neuroplasticity Is All You Need To Stay In Business

College does not equal job security. Entrepreneurship does not equal job security. For heaven's sake, "job security" does not equal job security. So what do you do? Don't be a one-trick pony. Add real value in everything you do. But most of all, study and apply business models. No matter what discipline you come from. Learn how to add value so that value can flow in the form of money to you. That, my friends, is job security. Learn where money comes from and you'll know where to turn when life throws a curve.

Coffee, taxi, airport, meeting, hotel, coffee, taxi, airport. (Repeat ad inf.)

Collect data, put them in context and don’t trust your gut: That’s what marketing is all about

Connecting to the outernet was less of a shock this time, as the monitor gave him a sense of distance from it, but it was still annoying. How did these people live with such a system, stalked by advertisements and "free" offers and icons that would take you to another site, unasked-for, the moment you gave them your attention? It was like wending your way through an obstacle course. Perhaps after a while you just learned to tune it all out... or perhaps you could buy programs that did it for you. He would have to design himself one of those before he did any more real work on the outernet, though he suspected that the consumer programs which were stalking him were capable of adapting to anything he could turn out quickly. Advertising: the ultimate predator. He longed for the simplicity of the Gueran network, which simply did what it was supposed to and no more. When had these people lost touch with the fact that the purpose of a network was to facilitate communication, not impede it?

Competitive branding became a necessity of the machine age — within a context of manufactured sameness; image-based difference had to be manufactured along with the product.

Consumption is a universal phenomenon. All humans consume varieties of products, many of which beyond actual necessity, because it activates the brain's reward center. And the more a certain product activates the reward center with its unique characteristics or its predominant social stature, the more that product gets chiseled into the long-term memory of the consumer, making it a fundamental part of the individual's psychological well being. Thus the human mind grows a deep psychological bond with a product. And this bond can grow so strong in time that it would defend itself from all sorts of criticisms. It is the brain's way to maintain its internal purely individualistic well being. Hence, a strong psychological bond between the mind and a product slowly not only becomes invincible to criticisms, but also, develops its own cognitive immune system against such criticisms.

Considered your brand a life experience.

Considering that a game console has roughly a 5-to-6-year life cycle, investing in game rooms is a relatively safe move for any hotel

Commitment shows up before results do!

Convenience will put you out of business!

Content sparks our connections with others, our own selves, and the world. What we decide to share is a powerful expression of where we stand and where we want to go. An essential part of the human spirit, this constant information sharing is what ultimately builds the bridges between us. Every image, text, sound, or video that you have released into the world carries a part of you that others can relate to. If actions reveal our priorities, the content we share explains them.

Contrary to the tenets of conventional wisdom, viral ideas and campaigns were not first transmitted via the electronic media of the Internet age. Their ideological forebears lived and replicated in the host coffee-houses, inns and taverns of the early eighteenth-century.

Create value, not bait!

Create wow moments for your prospects and watch you online sentiment increase.

Creating an ideal customer profile helps you understand who are you talking to through your marketing, and it helps you carry that message and vibe through to your customer experience.

Creating a company culture is the first operational step in becoming a bold, brave fempreneur. It creates certainty, a road map and stability.

Creating a website for a hotel without fully understanding their needs, their strengths and weaknesses is like selling expensive shoes without asking the customer for the size that he fits; they will do a good impression in the shoe rack, but you won’t be able to wear them and walk.

Creatives Creed: Destruction is creation. Creation is destruction.

Creative minds excel in the field of imagination.

Content Is King, Distribution is Queen