Best 174 quotes of Simone Puorto on MyQuotes

Absolutisms Are Good For T-shirts, Not For Marketing

According to a research by Wharton School, New York Times articles which inspires the most anger in readers get a significant boost in page views. That’s why most consultants are so damn angry all the time.

Adapt. Or Don't.  But, Whatever The Choice, Be Prepared To Accept Its Consequences

After over a decade of monopoly in the online distribution, the major OTAs had to (at least partially) reinvent themselves, by diversifying and broaden their products in order to stay relevant. Because, if up until now metasearch engines merely aggregated third-party data, they now provide the option to complete one’s reservation without even leaving the result page. And that, for an OTA, is a problem.

A (good) hotel photo shoot begins way before the photographer even grabs his cutting-edge technology camera. It begins with a meticulous shoot planning. So make sure to hire a pro, who knows the industry (Yeah, I know, everybody has a cousin who’s pretty good with Photoshop and owns an Iphone X, thanks but no, thanks).

A hotel is not a farm and it does not always pay to buy local, not even on an ethical level. The web reshaped the geography of the World and it is now easier to reach a 24/7 customer service in India or in the Philippines than your IT manager living two blocks from you. Keep it in mind next time your servers crash in the middle of the night.

AI is already mainstream. It's just not very visible

Ai Will Replace The Entire Human Workforce. As Workers, We Will Become A Mere Curiosity From A Distant Time

Amazon claims that Alexa commands are deleted daily, and that hotel staff cannot access the recording anyway, but will that always be the case?

A multitude of design trends has come and passed over the years, often conditioned by external technology innovations, such as the birth of social media or the first iPhone. From the 90’s guest counters and solitary guestbooks to skeuomorphism, from flat design to parallax scrolling, the core of any good website has always been and will always be the user experience.

Analysts analyze. Designers design. Coders Code. Just deal with it.

A new dot.com bubble for AI? I doubt it. Companies do not invest in AI because it's hot, but because it is efficient

An important milestone in the history of web design has been the birth of MySpace and Facebook and the advent of social networks, at the beginning of the 21st century. The websites began to adapt to this new level of interactivity, and companies finally understood the importance of placing their users at the centre of the web experience. If, up until that moment, designers and coders used to create aesthetically pleasing interfaces based merely on their clients’ requests, they then started moving to a more user-centric approach. Web research began to focus more and more on the study of websites usability, navigation fluidity and on the easiness of interaction.

A simple 15-second action such as hiding an electric cable can save up to 15 minutes on Photoshop.

A single entrepreneur is rarely wrong, but a group of them often is

As new, more affordable players entered the hotel's realm (such as Airbnb focusing more and more on boutique properties), OTAs had to reinvent and adapt, in order to survive the next generation of distribution, where boundaries between OTAs, metasearch engines, review sites, marketplaces and bed banks will be just a semantic issue

A Social Credit System, Though Still Optional, Already Exists. Not In A Black Mirror Episode, But In China

As personalized, 1:1 guest communication becomes the standard in our industry, pretending to stay in business without some level of marketing automation is entrepreneurial myopia

As the contents on the web become more complex and heterogeneous (images, videos, news, etc.), the traditional hyperlink organization is no longer sufficient.

As travelers, we’d like our rooms to be smart but, as entrepreneurs, we’d sure like our investments to be even smarter

At a closer look, even though today's travelers' journey is remarkably intricate (multiple contact points, different interaction levels, circularity, etc.), the motivation behind each step of the journey is pretty much always the same and you can easily identify basic, fundamental and unaltered constants in it.

At Its Extreme, Over - Personalization Can Be A Form Of Censorship

Awareness does not pay your rent.

Because of the need for external connections, PMS strength is proportional to the number of tools it can integrate to. In a perfect world, in fact, PMS should be able to communicate with every single software/hardware in the hotel, but connections between PMS and third-party systems can be (and often are) challenging.

Being Overconfident And Obsessed With Vanity Metrics Is The Recipe For Disaster

Between getting a fax room confirmation and being asked for passport by an animatronic velociraptor, there must be a healthy sweet spot in the use of technology in our industry

Bottom line is that AI has come a long way since Turing. It may not be fighting nazis anymore, but it can really help consumers organize their next trip, maximise revenue for companies and make life easier. And, in these turbulent times, perhaps that’s good enough.

Brand Coherence is the new SEO

Brand recognition is the new SEO.

Business travelers aside, travelers book a hotel on average two to three times a year, and usually in different locations

Circuits, Nerves And Myelin: At The End Of The Day, Neuroplasticity Is All You Need To Stay In Business

Coffee, taxi, airport, meeting, hotel, coffee, taxi, airport. (Repeat ad inf.)

Collect data, put them in context and don’t trust your gut: That’s what marketing is all about

Considering that a game console has roughly a 5-to-6-year life cycle, investing in game rooms is a relatively safe move for any hotel

Creating a website for a hotel without fully understanding their needs, their strengths and weaknesses is like selling expensive shoes without asking the customer for the size that he fits; they will do a good impression in the shoe rack, but you won’t be able to wear them and walk.

Design is, to put it straight, a solution to a problem.

During 1978 World Chess Championships, Karpov hired a psychologist to hypnotize Korchnoi. Korchnoi, in return, hired a bunch of Indian sect members to do the same. My point? Trust no one

Employing a designer simply to sketch in Photoshop what you think your website should look like, means denaturing the work. If you are not a designer, you probably have neither the skills nor the know-how to transform your vision (even if correct and coherent) into a functional website.

Entrepreneurs, owners and GMs should be able to make a decision based on facts, not passively relying on the pitches of commission-based-sales people.

Especially in Europe, the introduction of GDPR has undeniably added an additional level of complexity to effective automation and, equally crucial, is the problem of human error during data entry: If the information entered into the systems is incomplete, inaccurate or inconsistent, in fact, it becomes useless for automation purposes. Or, even worse, dangerous, as hoteliers would end up making assumptions that have no basis.

Even hoteliers willing to innovate are often bound by multiyear contracts with archaic, legacy systems. On the bright side, as new players get bigger and gain market share, on-premise software will be forced to adapt

Ever Heard Of The Online Disinhibition Effect? It Means Being An A**hole When Protected By A Nickname

Every cent invested must be tracked and analyzed

Every reservation has a cost per acquisition, period.

Every reservation has a cost: Sometimes it is clearly defined (commission, markup), and sometimes more hidden (creation of website, hosting, adword investments, meta-search ads, booking engine transaction fees, branding activities, etc.).

For OTASs, after the gold rush of metasearch engines acquisitions of 5 years ago, 2018 will be remembered as the year of marketplaces

Giving loyalty programs' members realistic goals and a transparent way to monitor their progress will make them buy more and more often.

Good Marketing Is Simply Chemistry: Dopamine, Norepinephrine And Oxytocin. Nothing More

Good photographers know a mind jedi trick or two, but it’s unlikely that they can read your mind. Talking to the photographer will help him decide the style to be used, the time of the day to shoot and so on.

Google "booking engine" and you get over 400,000 results. "Channel manager"? Over 2 million. And all these companies claim to be the best choice for you. How can you make a decision in this maelstrom of information?