Best 4 quotes of Aaron Ross on MyQuotes

Companies should be selling ideas more than benefits. Sell ideas. Not stuff.

If you can predict the rate at which you create (or create and grow) qualified pipeline, and you know your average close rate(s), then you can start predicting your revenue.

One of the biggest mistakes companies make is brute force lead generation - "give me more leads!" -when they don't understand that not all leads are the same.

One-time revenue spikes that aren't repeatable won't help you achieve consistent year-after-year growth.