Best 4 quotes of Rochelle B Lazarus on MyQuotes

Don't underestimate the value people place on authenticity. Politicians listen to the focus groups and say the things they think people want to hear. But after 30 years of reading consumers, I know that they can smell phonies.

No movie becomes a hit without good reviews and word-of-mouth. No agency ever became a great brand by merely saying it was great - in advertising or by any other medium.

One of the things I have learned over 26 years in the business is that the most productive place to focus new business efforts on is current clients. Think about it you have the relationship, you have inside knowledge of the company, the people and often, the brand, so it's a much less diverting exercise. Simply put, the odds of getting a higher share with current clients is much better than getting in the front door with new ones.

We're living in a world now where consumers are bombarded with thousands of commercial messages - they're everywhere you look. Unless you can cut through that and engage someone, I think you are lost. Consumers are now clearly in control. They control what they hear and see, when, and where. You have to find ways to allow them to actively engage with you, or the money you spend is wasted.