Best 15 quotes of Jerry Mander on MyQuotes

All employees are obliged to act in concert, to behave in accordance with corporate form and corporate law. If someone attempted to revolt against these teets, it would only result in the corporation throwing the person out, and replacing that person with another who would act according to the rules. Form determines content: Corporations are machines.

It is no accident that television has been dominated by a handful of corporate powers. Neither is it accidental that television has been used to re-create human beings into a new form that matches the artificial, commercial environment. A conspiracy of technological and economic factors made this inevitable and continue to.

Mankind's self-alienation has reached such a degree that it can experience its own destruction as an aesthetic pleasure of the first order.

Scientists who study brain-wave activity found that the longer one watches television, the more likely the brain will slip into "alpha" level: a slow, steady brain-wave pattern in which the mind is in its most receptive mode. It is noncoggnitive mode; i.e., information can be placed into the mind directly, without viewer participation.

Technological evolution is leading to something new: a worldwide, interlocked, monolithic, technical-political web of unprecedented negative proportions.

The glut of information was dulling awareness, not aiding it.

The program is only the excuse to get you to watch the advertising. Without the ads there would be no programs. Advertising is the true content of television and if it does not remain so, then advertisers will cease to support the medium, and television will cease to exist as the popular entertainment it presently is.

Advertising expresses a power relationship . . . One person, the advertiser, invades; millions absorb. And to what end? So that people will buy something! A deep, profound and disturbing act by the few against the many for a trivial purpose.

I believe it is critically important for all Westerners to realize that the idea of the earth not being alive is a new idea. Even today, that view is far from universal and may represent a minority viewpoint, advocated mainly by people who live in Western technological cultures. Failing to see the planet as alive, they have become free of moral and ethical constraints, and have benefited from exploiting resources at the earth's expense. But if the majority of people in the United States, Western Europe, and the Soviet Union are comfortable regarding the earth as a huge, dead rock, this is emphatically not true of those Indians and aboriginal peoples throughout the world who continue to live as they have for thousands of years, in direct relationship to the planet.

If you accept mass production, you accept that a small number of people will supervise the daily existence of a much larger number of people. You accept that human beings will spend long hours, every day, engaged in repetitive work, while suppressing any desires for experience or activity beyond this work. The workers' behaviour becomes subject to the machine. With mass production, you also accept that huge numbers of identical items will need to be efficiently distributed to huge numbers of people and that institutions such as advertising will arise to do this. One technological process cannot exist without the other, creating symbiotic relationships among technologies themselves.

If you accept the existence of advertising, you accept a system designed to persuade and to dominate minds by interfering in people's thinking patterns. You also accept that the system will be used by the sorts of people who like to influence people and are good at it. No person who did not wish to dominate others would choose to use advertising, or choosing it, succeed in it. So the basic nature of advertising and all technologies created to serve it will be consistent with this purpose, will encourage this behaviour in society, and will tend to push social evolution in this direction.

It has proven unfortunate for the survival of Indian nations that their way of viewing the world is so drastically at odds with the views of American technological society. Indigenous systems of logic have not led them to emphasize expansion, power, or high-impact technologies of violence. Meanwhile, several aspects of the industrial system, especially in capitalist societies, to celebrate and even require the goals of expansion, growth, and exploitation and the development of the technologies appropriate to those goals. When the two world views come into conflict, we in the industrial cultures have the brute advantage of the violent technologies to help wipe out indigenous cultures; we then interpret this so-called victory as further evidence of our greater fitness to survive.

[T]he problem was too much information. The population was being inundated with conflicting versions of increasingly complex events. People were giving up on understanding anything. The glut of information was dulling awareness, not aiding it. Overload. It encouraged passivity, not involvement.

To speak of television as 'neutral' and therefore subject to change is as absurd as speaking of the reform of a technology such as guns.

[W]hen a message is squeezed through a twenty-second news spot, so much can be lost that what is left will fail to move anyone enough to make them turn off the set and actually do something. Meanwhile, the viewers will believe that they have learned everything they need to know on that subject and will be bored the next time they hear it.