Best 5 quotes of Dan Heath on MyQuotes

Data are just summaries of thousands of stories - tell a few of those stories to help make the data meaningful.

Take a company like GM. For years, people were warning its execs that the company was too dependent on big SUVs and trucks, that it was falling behind other companies in innovation. A lack of knowledge wasn't the problem. And mothers and fathers everywhere try to warn their kids that maybe a giant tattoo isn't such a good idea. Good luck in that fight, Knowledge.

You wan't to invent new ideas, not new rules.

You want to invent new ideas, not rules

You want to invite new ideas, not new rules.