Best 5 quotes of Bee Wilson on MyQuotes

A survey of more than three hundred international policymakers found that 90 per cent of them still believed that personal motivation – aka willpower – was a very strong cause of obesity.6 This is absurd. It makes no sense to presume that there has been a sudden collapse in willpower across all ages and ethnic groups and each sex since the 1960s. What has changed most since the sixties is not our collective willpower but the marketing and availability of energy-dense, nutrient-poor foods.

For thousands of years, servants and slaves--or in lesser households, wives and daughters--were stuck with the same pestles and sieves, with few innovations. This technological stagnation reflects a harsh truth. There was very little interest in attempting to save labor when the labor in question was not your own.

How were they to square the tremendous wealth they accrued with their image of themselves as frugal and virtuous? Easy: just argue that commerce was itself virtuous. To be rich in corrupt old Europe must be a sign of droneishness; but to be rich in fresh young American was the fruit of hard work. The beehive provided Americans with the ideal image for their religion of work.

The danger of growing up surrounded by these endless sweet and salty industrial concoctions is not that we are innately incapable of resisting them, but that the more frequently we eat them, especially in childhood, the more they train us to expect all food to taste this way.

Then I realised the very question I was asking was wrong. The whole point is that in the 1960s, there was no such thing as an average eater across most countries, just lots of specific and wildly divergent patterns of eating. Back then, there were maize eaters in Brazil and sorghum eaters in Sudan. There were steak and kidney pie enthusiasts in Britain and goulash devotees in Hungary. But it made little sense to ponder how a globally average person