Best 742 quotes in «advertising quotes» category

There Are No Gurus. There Are No Ninjas. Just People Who Get Things Done

There are probably no white journalists in America who would say they chose their houses because they were in white neighborhoods, but that, in effect, is what they do. Peter Brown of the Orlando Sentinel looked up the zip codes of 3,400 journalists, and found that they cluster in upscale neighborhoods, far from inner cities. More than one-third of Washington Post reporters live in just four fancy D.C. suburbs. Television personality Chris Matthews routinely promotes integration, and Ted Koppel hectored whites who live apart from blacks. Where do they live? Mr. Matthews in 95-percent white Chevy Case, and Mr. Koppel in Potomac, also in Maryland, which had a black population of 3.9 percent. Perhaps these men thought they lived inside their television sets. Sociologist Charles Gallagher of La Salle University has noted that television advertising is a 'carefully manufactured racial utopia [...] that is far afield of reality,' where everyone has black and Hispanic neighbors with whom they discuss which brand of toothpaste is best. Jerome D. Williams, a professor of advertising and African American studies at the University of Texas at Austin also laughs at advertisers' depictions of American life, adding that 'if you look at the United States in terms of where we live and who our friends are and where we go to church, we live in different worlds.

The recent complete hotel SERP redesign marked another milestone in Google's travel domination plan: The new design goal is to keep users as much as possible in the search engine, without the need to search info on OTAs or metasearch engines.

The reason why it has been so hard to replicate in the hotel industry is not due to a lack of a great ideas but more likely due a lack of resources, technical and political know-how to navigate through the various companies. The mere architecture of such a platform would probably need to be as big and as complex as all the PMS combined, so the costs involved are likely massive. This is mainly a game that can be won by resources, more than by agility.

There is an intrinsic risk in bitcoins: their physical inconsistency. Discussions about physical cryptocurrency issuing have been going on since 2010, but when we refer to bitcoins, we usually have lines of codes in mind instead of banknotes.

There is no space for absolutism in hotel tech.

There Is No Such Thing As "The" Internet, Rather 7.7 Billion, Hyper Personalized Versions Of It

There's all kinds of phantom work! Unreal values assigned to most of the jobs on Earth! The entire transnational executive class does nothing a computer couldn't do, and there are whole categories of parasitical jobs that add nothing to the system by an ecologic accounting. Advertising, stock brokerage, the whole apparatus for making money only from the manipulation of money--that is not only wasteful but corrupting, as all meaningful money values get distorted in such manipulation." She waved her hand in disgust.

There's an ad for every vice. That's advice.

There's No Good And Evil In Marketing. It's All Very Darwinian, Actually

There's No Magic In Marketing. Just Dopamine

The story of ordinary companies is not the story of all companies

The times when Google used to simply showed ten organic results seems like history. On a standard Google search, in fact, it is easy to get multimedia results directly in the SERP. Try googling “funny cats” and you will probably only have 3 or 4 links, together with a dozen of videos and images. According to several studies, last year Google responded with universal search results to more than 80% of queries, (mainly YouTube videos, images, and news).

The success of social media companies largely depends on our failure not to spend too much time on their platforms.

The straight-to-room approach will become the standard in our Industry, exactly as self-check-in became the standard in airports

The strength of any software is proportional to the number of third-parties it can connect to.

The television commercial has mounted the most serious assault on capitalist ideology since the publication of Das Kapital. To understand why, we must remind ourselves that capitalism, like science and liberal democracy, was an outgrowth of the Enlightenment. Its principal theorists, even its most prosperous practitioners, believed capitalism to be based on the idea that both buyer and seller are sufficiently mature, well informed and reasonable to engage in transactions of mutual self-interest. If greed was taken to be the fuel of the capitalist engine, the surely rationality was the driver. The theory states, in part, that competition in the marketplace requires that the buyer not only knows what is good for him but also what is good. If the seller produces nothing of value, as determined by a rational marketplace, then he loses out. It is the assumption of rationality among buyers that spurs competitors to become winners, and winners to keep on winning. Where it is assumed that a buyer is unable to make rational decisions, laws are passed to invalidate transactions, as, for example, those which prohibit children from making contracts...Of course, the practice of capitalism has its contradictions...But television commercials make hash of it...By substituting images for claims, the pictorial commercial made emotional appeal, not tests of truth, the basis of consumer decisions. The distance between rationality and advertising is now so wide that it is difficult to remember that there once existed a connection between them. Today, on television commercials, propositions are as scarce as unattractive people. The truth or falsity of an advertiser's claim is simply not an issue. A McDonald's commercial, for example, is not a series of testable, logically ordered assertions. It is a drama--a mythology, if you will--of handsome people selling, buying and eating hamburgers, and being driven to near ecstasy by their good fortune. No claim are made, except those the viewer projects onto or infers from the drama. One can like or dislike a television commercial, of course. But one cannot refute it.

The word love has been so abused by publicity and advertisements that we no longer know really what it means.

The whole people contracts the habits and tastes of the magistrate.

The way a crane creates, then erases itself, from the skyline." He'd been referring to how I, as a copywriter, created R.H. Macy's, but the same metaphor might easily have been applied to how I, as a mother, was creating my son.

The world conforms people to a certain way of thinking and living through external influences such as advertising and fashion. But believers are being transformed by an indwelling life according to the divine 'DNA' from within.

Today, one must pay for a world where there is nothing to buy.

This background enables us to understand a fact that is symptomatic of the current phase of saturation: there are countless people who want to withdraw from the omnipresence of advertising, who even avoid it like the plague. Here too, it is helpful to distinguish between the states before and after. From the perspective of the burgeoning world of products, advertising could be justified by the argument that spreading the word about the existence of new means of life improvements was indispensable, as the populations of industrial and trading nations would otherwise have been cheated of major knowledge about discreet improvements to the world. As the ambassador of new bringers of advantage, early advertising was the general training medium for contemporary performance collectives thoughtlessly denounced in culture-conservative milieus as 'consumer societies'. The aversion to advertising that pervades the saturated infospheres of the present, however, is based on the correct intuition that, in most of its manifestations, it has long since become a form of downward training. It no longer passes on what people should know in order to access advantageous innovations; it creates illusions of purchasable self-elevations that de facto usually lead to weakenings.

This lad is an elite European coach. One of a select group of about half a dozen managers working in the world game today. The other five only take jobs with clubs that guarantee squads and trophies that will further enhance their already muscular CVs. Klopp doesn’t seem to need that in his life. He is truly a throwback. A contradiction in many senses – for instance he seems to have no problem being a shameless shill in doing adverts for some heavy weight corporations (Puma, Opel and others) and yet it is hard to escape the conclusion that here is a man on a mission that represents something more honest.

Though you can get smart from reading everything that a smart person writes, you cannot get famous from reading about everything that a famous person does or is said to have done.

Think of cocaine. In its natural form, as coca leaves, it's appealing, but not to an extent that it usually becomes a problem. But refine it, purify it, and you get a compound that hits your pleasure receptors with an unnatural intensity. That's when it becomes addictive. Beauty has undergone a similar process, thanks to advertisers. Evolution gave us a circuit that responds to good looks - call it the pleasure receptor for our visual cortex - and in our natural environment, it was useful to have. But take a person with one-in-a-million skin and bone structure, add professional makeup and retouching, and you're no longer looking at beauty in its natural form. You've got pharmaceutical-grade beauty, the cocaine of good looks. Biologists call this "supernormal stimulus" [...] Our beauty receptors receive more stimulation than they were evolved to handle; we're seeing more beauty in one day than our ancestors did in a lifetime. And the result is that beauty is slowly ruining our lives. How? The way any drug becomes a problem: by interfering with our relationships with other people. We become dissatisfied with the way ordinary people look because they can't compare to supermodels.

Together with mobile payments, friction during check-in is probably the main Industry “turn-off” for guests

Today, the main problem with technology is that it moves faster than our ability to predict its ramifications

TripAdvisor may have found a new youth with the new feed-based design, but it is still worth half of what it used to be four years ago.

To see what they look like, women look at a mirror. To look like what they see, women read magazines.

Travel is torture. At least if we stick with the etymology of the word. Linguists tend to agree that the term comes from “travail” (“work” in French) or “travailen” (“torment” in Middle English). Not very tempting, is it? Well, wait for the worst part: these two words probably share an even more sinister meaning: according to author and journalist Simon Winchester, in fact, they very likely derive from the Latin term “tripalium”, an ancient torture instrument used in the Roman Empire. Today, when we think about travel, we picture fast trains, intercontinental flights in business class, sandy beaches, and Mojitos, but things were not always as smooth. Travelling was extremely difficult (and risky) in ancient times and organizing one’s travel was, indeed, a torture.

Types of Advertising or as they say the flowchart of it goes as: Ensure to mark their presence Elicit the presence felt Emphasize on the presence making Execute on the presence gained Excel at the final attention The 5 Es takes you to the 6th E- Excellence. The step by step process brings you close enough to your customer or audience’s emotional aspect which eventually is the deciding factor in the buying-selling course. This short version of selling is tough because when you fall at one step, the chain breaks. It’s a series of strategies built to be chased in an order.

Truth is a sport, and winner takes it all. The upcoming truth is under construction.

Unfortunately, Moore’s Law Does Not Apply To Humans, But The Law Of Least Effort Does

We are publishers of content and consumers of content at the same time. (D. Abbot, J.Hegarty)

We all agree that the main concept of ​​a metasearch engine is to compare and find the best rates, right? Well, we may be wrong. Up until only 10 years ago, there were dozens of OTAs, each one specialized in a niche market. But, over the years, these OTAs have been acquired, integrated or simply merged under Booking and Expedia's brands. Today, digital distribution is, de facto, a duopoly. And with only two OTAs sharing almost 100% of online transactions, what exactly a metasearch engine should do?

Usually I spare myself from the news, because if it’s not propaganda, then it’s one threat or another exaggerated to the point of absurdity, or it’s the tragedy of storm-quake-tsunami, of bigotry and oppression misnamed justice, of hatred passed off as righteousness and honor called dishonorable, all jammed in around advertisements in which a gecko sells insurance, a bear sells toilet tissue, a dog sells cars, a gorilla sells investment advisers, a tiger sells cereal, and an elephant sells a drug that will improve your lung capacity, as if no human being in America any longer believes any other human being, but trusts only the recommendations of animals.

We are the last generation with scraped knees. Next one will make no difference between on and off-line reality

Web Agencies Are Responsible For Pretty Much Every Single Halo Effect In Our Industry

We, as a species, tend to over-generalize. That’s why our marketing strategies often suck

We Don't Search Anymore. Algorithms Do It For -and Better Than- Us. We Became Passive-aggressive Web Users

We do not have to spend money and go hungry and struggle and study to become sensual; we always were. We need not believe we must somehow earn good erotic care; we always deserved it. Femaleness and its sexuality are beautiful. Women have long secretly suspected as much. In that sexuality, women are physically beautiful already; superb; breathtaking. Many, many men see this way too. A man who wants to define himself as a real lover of women admires what shows of her past on a woman's face, before she ever saw him, and the adventures and stresses that her body has undergone, the scars of trauma, the changes of childbirth, her distinguishing characteristics, the light is her expression. The number of men who already see in this way is far greater than the arbiters of mass culture would lead us to believe, since the story they need to tell ends with the opposite moral.

Whatever modern democracies may tell themselves about their commitment to free speech and to diversity of opinion, the values of a given society will uncannily match those of whichever organizations have the scale to pay for runs of thirty-second slots around the nightly news bulletin.

What could be the next steps in travel for Amazon? Very likely, acquisitions. Expedia stock value dropped from over 150$ to 110$ in one year and, with 1:14 stock ratio (Amazon stock reached an astonishing 1,400$), the acquisition would give Bezos the technology and know-how necessary to forcefully enter the travel landscape and compete with Google. trivago is another possible choice: last June the German metasearch engine was worth over 20$ a share, over 3 times the current value (6$). And what about TripAdvisor? It may have found a new youth with the new feed-based design, but it is still worth half of what it used to be 4 years ago. All those investments would be possible for Amazon, a company with a capitalization of over 1,000 billion dollars

What American would not want truthful and complete information about every product sold in the United States so that we can be more capable of making wise decisions concerning our lives and the lives of our loved ones? These are our friends and our family members suffering from so many forms of cancer, several diseases of the heart, emphysema, poor circulation, blindness, strokes, various skin disorders, bad breath, asthma, poverty, clogged arteries, disfigurement, rotting teeth and gums, birth defects, infertility, sexual dysfunction, high blood pressure, aneurysms, complications during pregnancies, and all too often a slow and painful death. These suffering people are also many of us.

What could be the next steps for Amazon? Very likely, acquisitions. Expedia stock value dropped from over $150 to $110 in one year and, with 1:14 stock ratio (Amazon stock reached an astonishing $1,400), the acquisition would give Bezos the technology and know-how necessary to forcefully enter the travel landscape and compete with Google.

What I Do Is 100% Measurable. Not 99%. Not 99.9%. 100%

What I Love About Quality Is That It Is Completely Emotionless And Unbiased

What the heart feels today, the head will know tomorrow.

What we're left with ... is the distinctly uncomfortable sense that much of what we call culture jamming achieves the same effect as traditional marketing. Both rely on the bedrock principle that branding works. Yet marketing has moved on from branding toward a more direct emotional connection to our reptilian brains, which makes it immune to the cognitive dissonance culture jamming creates. In the meantime, the brans being promoted by some activists retain the full integrity of their original message,