Best 742 quotes in «advertising quotes» category

You can have good or you can have cheap, but you cannot have both.

You can’t afford not to manage your brand.

You certainly remember this scene from dozens of films: a boy and a girl are running hand in hand in a beautiful spring (or summer) landscape. Running, running, running and laughing. By laughing the two runners are proclaiming to the whole world, to audiences in all the movie theaters: "We're happy, we're glad to be in the world, we're in agreement with being!" It's a silly scene, a cliche, but it expresses a basic human attitude: serious laughter, laughter "beyond joking." All churches, all underwear manufacturers, all generals, all political parties, are in agreement about that kind of laughter, and all of them rush to put the image of the two laughing runners on the billboards advertising their religion, their products, their ideology, their nation, their sex, their dishwashing powder.

You could write the best book in the world but if nobody knows about it, it is nothing

You don't sell the product, you sell the philosophy. When you sell a product, you have customers, when you sell a philosophy, you have believers.

Young women today feel vulnerable to judgment; if a harsh sentence is passed (or even suspected or projected), it is not her reputation that suffers so much as the stability of her moral universe. They did not have long to explore the sexual revolution and make it their own. Before the old chains had grown cold, while young women were still rubbing the circulation back into their ankles and taking tentative steps forward, the beauty industries levied a heavy toll on further investigations, and beauty pornography offered them designer bondage.

Your best marketing strategy should not necessarily be tactically correct, but that it should make your competitive set feel uncomfortable

You're only as good as your next idea. And if you can't agree on that, then it's time to walk.

A desirable advertisement will be reasonable, but never dull ... original, but never self-conscious ... imaginative, but never misleading.

Your job is to choose the solution that you think is the most appropriate. This decision-making isn't subjective; it comes from informed judgment.

Your USP is never what you think it is. It is what your customer think it is.

Ads are carefully designed by the Madison Avenue frog-men of-the-mind for semiconscious exposure.

advertisement ... has brought our disregard for truth into the open without even a figleaf to cover it.

Advertisements may be evaluated scientifically; they cannot be created scientifically.

Advertising can be a very frustrating business.

Advertising does something important as a sector - culturally and especially economically

Advertising is a business within a business and the man who neglects it will soon find himself with a business without a business.

Advertising is an environmental striptease for a world of abundance.

Advertising is like learning - a little is a dangerous thing. If a man has not the pluck to keep on advertising, all the money he has already spent is lost.

Advertising is the foot on the accelerator, the hand on the throttle, the spur on the flank that keeps our economy surging forward.

Advertising is the life of trade.

Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.

Advertising is what you do when you can't go see somebody. That's all it is.

Advertising shouldn't be like medicine. It should be like candy.

Advertising spending continues to be somewhat choppy in our markets, but we do not view December's results as indicative of a trend in advertising performance going forward.

Advertising treats all products with the reverence and the seriousness due to sacraments.

Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.

Advertising degrades the people it appeals to; it deprives them of their will to choose.

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

Advertising is a symbol-manipulating occupation

Advertising is judged not by what it says, but by what the consumer thinks it says.

Advertising is like learning - a little is a dangerous thing.

Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal

Advertising is poison gas. It should bring tears to your eyes, unhinge your nervous system and knock you out.

Advertising is the most potent influence in adapting and changing the habits and modes of life affecting what we eat, what we wear, and the work and play of a whole nation.

Advertising ministers to the spiritual side of trade.

Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information.

Your Opinions Shape The Web. Then The Web Shapes You. Digital Personalization Is Our Safe, Cozy, Dull Place

Advertisements are now so numerous that they are very negligently perused

advertising confuses values ... By appealing either to fear, or to vanity, or to covetousness, it very skillfully insinuates false values.

Advertising in the past has been predicated on a mass market and a captive audience.

Advertising ... is a parasitic activity; it forces goods for which there is no real need or demand on a foolish or even a reluctant public, always by appealing to their lower instincts.

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

Advertising is tax deductible, so we all pay for the privilege of being manipulated and controlled.

Advertising becomes a dialogue that becomes an invitation to a relationship.

Advertising companies hire the very brightest, wittiest young people to write for them. Not one single sentence of it is worth repeating. Why? Because it wasn't meant.

Advertising enriches life by quickening the imagination, arousing interest and enlarging the taste.

Advertising is about norms and values, aspirations and prejudices. It is about culture.

Advertising is a tax for having an unremarkable product

Advertising is brilliant. It's an industry that spends billions and billions of dollars to get you to react the way it wants you to react.