Best 742 quotes in «advertising quotes» category

A new dot.com bubble for AI? I doubt it. Companies do not invest in AI because it's hot, but because it is efficient

A newspaper is an oversized book with adverts and an expiry date.

An important milestone in the history of web design has been the birth of MySpace and Facebook and the advent of social networks, at the beginning of the 21st century. The websites began to adapt to this new level of interactivity, and companies finally understood the importance of placing their users at the centre of the web experience. If, up until that moment, designers and coders used to create aesthetically pleasing interfaces based merely on their clients’ requests, they then started moving to a more user-centric approach. Web research began to focus more and more on the study of websites usability, navigation fluidity and on the easiness of interaction.

Any impossibility turned into a possibility is magic.

Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.

Apparently advertisers don't like clever or insightful television programmes because such fare encourages people to discuss what they've seen during the ad breaks. This would explain much about the current state of broadcasting.

Art directors speak in pictures. If you want an art director to understand what you're saying, you need to draw some lines and circles on a piece of paper.

A second relationship between advertising and identity is seen in the growing exploitation of desirable identities. Farberman and others have described how advertisers have marketed their products less and less on the basis of the product's merits and more and more by associating a "dream identity" with a possession of a given product. The suggestion is that the possession of a particular brand of car or cigarette will furnish you with the identity of a successful, attractive, worthy person. The message is clear - accumulating things is an effective means of achieving identity and actualizing one's potential.

As geographic place lost its power to guarantee quality, modern corporate brands began to appear, at first linked to the personal names of the manufacturers, who thereby offered their reputation, their face as it were, to establish a bond of trust with consumers.

A simple 15-second action such as hiding an electric cable can save up to 15 minutes on Photoshop.

As one might gather from a painting of him scowling in a tall stovepipe hat, Day saw himself as a businessman, not a journalist. ''He needed a newspaper not to reform, not to arouse, but to push the printing business of Benjamin H. Day.'' Day's idea was to try selling a paper for a penny - the going price for many everyday items, like soap or brushes. At that price, he felt sure he could capture a much larger audience than his 6-cent rivals. But what made the prospect risky, potentially even suicidal, was that Day would then be selling his paper at a loss. What day was contemplating was a break with the traditional strategy for making profit: selling at a price higher than the cost of production. He would instead rely on a different but historically significant business model: reselling the attention of his audience, or advertising. What Day understood-more firmly, more clearly than anyone before him-was that while his readers may have thought themselves his customers, they were in fact his product.

A Social Credit System, Though Still Optional, Already Exists. Not In A Black Mirror Episode, But In China

A single entrepreneur is rarely wrong, but a group of them often is

As personalized, 1:1 guest communication becomes the standard in our industry, pretending to stay in business without some level of marketing automation is entrepreneurial myopia

As the contents on the web become more complex and heterogeneous (images, videos, news, etc.), the traditional hyperlink organization is no longer sufficient.

A stock photograph of a smiling couple was meant, presumably, to bring comfort to the brochure-reader. If the faux couple being paid to grin while staring slightly off to the right could be happy, so could you.

As the wall between advertising and content erodes, the aptitude required to understand the functions and design of media content becomes more complex.

As travelers, we’d like our rooms to be smart but, as entrepreneurs, we’d sure like our investments to be even smarter

As these contrasts show, capitalism has undergone enormous changes in the last two and a half centuries. While some of Smith’s basic principles remain valid, they do so only at very general levels. For example, competition among profit-seeking firms may still be the key driving force of capitalism, as in Smith’s scheme. But it is not between small, anonymous firms which, accepting consumer tastes, fight it out by increasing the efficiency in the use of given technology. Today, competition is among huge multinational companies, with the ability not only to influence prices but to redefine technologies in a short span of time (think about the battle between Apple and Samsung) and to manipulate consumer tastes through brand-image building and advertising.

At Its Extreme, Over - Personalization Can Be A Form Of Censorship

At a closer look, even though today's travelers' journey is remarkably intricate (multiple contact points, different interaction levels, circularity, etc.), the motivation behind each step of the journey is pretty much always the same and you can easily identify basic, fundamental and unaltered constants in it.

At least a third of a woman's life is marked with aging; about a third of her body is made of fat. Both symbols are being transformed into operable condition--so that women will only feel healthy if we are two thirds of the women we could be. How can an "ideal" be about women if it is defined as how much of a female sexual characteristic does not show on her body, and how much of a female life does not show on her face?

Because of the need for external connections, PMS strength is proportional to the number of tools it can integrate to. In a perfect world, in fact, PMS should be able to communicate with every single software/hardware in the hotel, but connections between PMS and third-party systems can be (and often are) challenging.

Beauty" and sexuality are both commonly misunderstood as some transcendent inevitable fact; falsely interlocking the two makes it seem doubly true that a woman must be "beautiful" to be sexual. That of course is not true at all. The definitions of both "beautiful" and "sexual" constantly change to serve the social order, and the connection between the two is a recent invention.

Awareness does not pay your rent.

Be creative while inventing ideas, but be disciplined while implementing them.

Being Overconfident And Obsessed With Vanity Metrics Is The Recipe For Disaster

Between getting a fax room confirmation and being asked for passport by an animatronic velociraptor, there must be a healthy sweet spot in the use of technology in our industry

Being transgender and in need of surgery is a bit like wearing a tattoo advertising something that you have no intention of selling, and constantly being asked to represent what you are not selling.

Better to be known for something than be forgotten for nothing.

Between Monday and Saturday men make an audience. On Sunday, they make a congregation.

Brands that will survive and thrive from now on are those with C-level executives that understand the incredible opportunity new media offers them and commit to excellence in managing their social media presence.

Brand Coherence is the new SEO

Bottom line is that AI has come a long way since Turing. It may not be fighting nazis anymore, but it can really help consumers organize their next trip, maximise revenue for companies and make life easier. And, in these turbulent times, perhaps that’s good enough.

Brand recognition is the new SEO.

But, Hubertus," Cayce offers, "what if Dorothea is..." "Yes?" He leans forward, palms flat on the table. "A vicious lying cunt?" Bigend giggles, a deeply alarming sound. "Well," he says, "we are in the business of advertising, after all." He smiles.

Business travelers aside, travelers book a hotel on average two to three times a year, and usually in different locations

Control is an advertising concept.

Circuits, Nerves And Myelin: At The End Of The Day, Neuroplasticity Is All You Need To Stay In Business

Considering that a game console has roughly a 5-to-6-year life cycle, investing in game rooms is a relatively safe move for any hotel

Corporate advertising is simply expensive lying dressed up as brainwashing

By the way, if anyone here is in advertising or marketing, kill yourself.

Capitalism, far from affording "privileges" to the middle classes, tends to degrade them more abjectly than any other stratum in society. The system deploys its capacity for abundance to bring the petty bourgeois into complicity with his own oppression—first by turning him into a commodity, into an object for sale in the marketplace; next by assimilating his very wants to the commodity nexus. Tyrannized as he is by every vicissitude of bourgeois society, the whole personality of the petty bourgeois vibrates with insecurity. His soporifics—commodities and more commodities—are his very poison. In this sense there is nothing more oppressive than "privilege" today, for the deepest recesses of the "privileged" man's psyche are fair game for exploitation and domination.

Coffee, taxi, airport, meeting, hotel, coffee, taxi, airport. (Repeat ad inf.)

Collect data, put them in context and don’t trust your gut: That’s what marketing is all about

Content Is King, Distribution is Queen

Creating a website for a hotel without fully understanding their needs, their strengths and weaknesses is like selling expensive shoes without asking the customer for the size that he fits; they will do a good impression in the shoe rack, but you won’t be able to wear them and walk.

Creativity is a clashing of opposites.

Does your marketing promote the difference between good and bad or better and best?

Do an overwhelming number of respected scientists believe that human actions are changing the Earth's climate? Yes. OK, that being the case, let's undermine that by finding and funding those few contrarians who believe otherwise. Promote their message widely and it will accumulate in the mental environment, just as toxic mercury accumulates in a biological ecosystem. Once enough of the toxin has been dispersed, the balance of public understanding will shift. Fund a low level campaign to suggest any threat to the car is an attack on personal freedoms. Create a "grassroots" group to defend the right to drive. Portray anticar activists as prudes who long for the days of the horse and buggy. Then sit back, watch the infotoxins spread - and get ready to sell bigger, better cars for years to come.