Best 742 quotes in «advertising quotes» category

If we return to the roots of planning we see at its heart a desire to understand human behaviour and provide a robust model for influencing it. Rather than dismantling strategy into endless experimentation, we need a new way of understanding the world, a modern philosophy.

If you accept the existence of advertising, you accept a system designed to persuade and to dominate minds by interfering in people's thinking patterns. You also accept that the system will be used by the sorts of people who like to influence people and are good at it. No person who did not wish to dominate others would choose to use advertising, or choosing it, succeed in it. So the basic nature of advertising and all technologies created to serve it will be consistent with this purpose, will encourage this behaviour in society, and will tend to push social evolution in this direction.

If we want a real frictionless hotel experience, we need to have frictionless hotel infrastructures

If You Can’t Change Your Mind, Then You Should Not Be A Manager

If you can’t let the past go, then no innovation is possible

If you can't track it, then you shouldn't do it.

If you have a persistent cough (a problem), you go to the doctor (the designer) to look for a cure (a solution to your problem). If the doctor, after a careful examination (analysis), and specific examinations (implementation) prescribes you a syrup (design), I doubt that you would argue with him and decide to take a pill instead. The will to be always right is intrinsic in the human nature, but would you risk your health because of your stubbornness? I don’t think so. Design works in the same way: if you go to a designer and give him a solution instead of a problem, then he will not be able to fix your problem, and that trivial cough could turn into something more serious (lower conversion, higher bounce rate, etc).

If you’ve ever taken an economics course you know that markets are supposed to be based on informed consumers making rational choices. I don’t have to tell you, that’s not what’s done. If advertisers lived by market principles then some enterprise, say, General Motors, would put on a brief announcement of their products and their properties, along with comments by Consumer Reports magazine so you could make a judgment about it. That’s not what an ad for a car is—an ad for a car is a football hero, an actress, the car doing some crazy thing like going up a mountain or something. If you’ve ever turned on your television set, you know that hundreds of millions of dollars are spent to try to create uninformed consumers who will make irrational choices—that’s what advertising is.

If you want to know what’s really going on in a society or ideology, follow the money. If money is flowing to advertising instead of musicians, journalists, and artists, then a society is more concerned with manipulation than truth or beauty. If content is worthless, then people will start to become empty-headed and contentless.

I have always understood that money made in the patent medicine business is a practical bar to social success.

I have personally never bought this over-simplistic portrait of the industry, made of Rebel Alliance’s ewoks (small startups) fighting evil stormtroopers (established companies) with bare hands and rocks.

I just realized that the key to advertising can be summed up in one word: Bullshit.

In A Few Years, Humans With Jobs Such As Revenue Managers Will Be Seen The Same Way We See Telephone Switchboard Operators Today

[I]m Internet [ist] Aufmerksamkeit eine echte Ware geworden, die sich bereits im Moment ihrer Entstehung vermarkten lässt.

In business opinions are irrelevant.

In any modern hotel, having a centralized system is critical in order to increase efficiency, avoid time waste and reduce human error, therefore PMS must eventually connect to nearly all the software the hotel is using.

In a sexual double standard as to who receives consumer protection, it seems that if what you do is done to women in the name of beauty, you may do what you like. It is illegal to claim that something grows hair, or makes you taller, or restores virility, if it does not. It is difficult to imagine that the baldness remedy Minoxidil would be on the market if it had killed nine French and at least eleven American men. In contrast, the long-term effects of Retin-A are still unknown--Dr. Stuart Yusps of the National Cancer Institute refers to its prescription as "a human experiment"--and the Food and Drug Administration has not approved it yet dermatologists are prescribing it to women at a revenue of over $150 million a year.

In Business, You Should Never Take A Decision Based On Your Emotions

In fact quite generally, commercial advertising is fundamentally an effort to undermine markets. We should recognize that. If you’ve taken an economics course, you know that markets are supposed to be based on informed consumers making rational choices. You take a look at the first ad you see on television and ask yourself … is that it’s purpose? No it’s not. It’s to create uninformed consumers making irrational choices. And these same institutions run political campaigns. It’s pretty much the same: you have to undermine democracy by trying to get uninformed people to make irrational choices.

In this post-truth world, any marketing BS seems tolerable

In humans, the retina converts visual information into electrical impulses, these impulses are then sent to the photoreceptors, which transmit color and light information to the brain. The more colors and variations are present on a web page, the greater the amount of work the retina has to endure to send the correct stimuli to the brain (in design, this is called visual complexity).

In Marketing, Confirmation Bias Is Profit Enemy #1

In order to survive, trivago desperately needs OTAs to start investing again, so what better opportunity to reward them with the more visible slots, even when the rate on the official brand.com is cheaper?

In travel, you certainly don’t want to be a laggard, but it turns out that you don’t want to be an early adopter either. This does not mean that you should not innovate or be over-conservative, but choosing the wrong tech provider or blindly running towards anything glimmering could be risky, as you could be left with a piece of unusable technology just one year from now.

Information Overload Creates Entrepreneurial Populism

In spite of hopes to the contrary, pornography and mass culture are working to collapse sexuality with rape, reinforcing the patterns of male dominance and female submission so that many young people believe this is simply the way sex it. This means that many of the rapists of the future will believe they are behaving within socially accepted norms.

Interviews were invented to make journalism less passive. Instead of waiting for something to happen, journalists ask someone what should or could happen.

In today's age, writing a brand's name on social media without its handle or hashtag is like misspelling or writing its name with lower case.

Investing in IoT can be a difficult-to-scale in the long run, especially if one believes all the hype out there. Not to mention Pandora’s box of privacy concerns

In this hyper-complicated industry, hotel brands offer a familiar, almost reassuring sense of naïveté

...isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all the advertising men who create it?

I should go into advertising or public relations because if there is someone or something I like, I will promote it like it’s the cure for whatever ailment is in your life. If I love you, I want you to love what I love. Consider yourself smitten or else, suffer hearing me talk about it nonstop…until you also love it.

Is the burden of independent thought wearing you down? Do you dread the indecision that awaits every time you open your wardrobe? Are you embarrassed by your reticence when you hear other people discuss current affairs, music, relationships, etcetera? Don't worry, you're not alone. Help is just a pair of clippers away! We've helped thousands of sad losers avoid confronting their loneliness and inadequacy, and we can do the same for you. We'll tell you what to wear. We'll tell you what to think. We'll tell you what music to listen to. and most importantly, we'll bring you together with lots of people exactly the same as yourself — it's just like having friends!

I see a dangerous rise of “conspiracy mindsets” in marketing lately: more and more hotels are willing to accept any BS strategy, as long as it goes against the grain

It is a good thing that women are so easily manipulated. Otherwise, most of us wouldn't be here.

It is crucial to realize that traditional, human customer service and automation complement each other, rather than compete against each other

It is doubt that advance knowledge, not certitude

It is a mistake to think of publicity supplanting the visual art of post-Renaissance Europe; it is the last moribund form of that art.

It Is Dangerous To Assume That If Your Competitors Are Doing Something, There Must Be A Good Reason Why. Because Guess What? Usually, There Is None

It is important to understand what a designer really is (and especially is not). First of all, there is a semantic misunderstanding: design has only partially to do with art and more with problem-solving.

It's not AI vs HI, it's AI + HI

It is no mystery that friction during the booking journey is one of the biggest problems in our Industry, and (probably) only Google can solve it

It is often the job of the advert to highlight the product’s strengths and the target audience’s weaknesses.

I trade in the finest quality opium,' the old merchant said. 'My products are all fresh, pure, unadulterated, stamped, and correctly weighed. We owe this refinement of our commodity to a serious and high-minded Englishman who came to Isfahan many many years ago, and showed us that purity and reliability in our product would guarantee a regular demand for it. We have never adulterated our opium since that day. To-day it is the finest in the world, fit for men, women and children, ideal for regular consumption, and without the excessive reactions which one usually suffers from the heavily oiled opium of the east. For bringing honesty to the opium trade, we owe so much to that remarkable Englishman that I would like to take the liberty of presenting you each with a small silver box of our product--the very finest little black pearls of constant enjoyment.' 'I hasten to state my unworthiness,' MacGregor said. 'On the contrary,' the merchant replied. 'My gift is unworthy of your illustrious heritage.' MacGregor rejected the three small silver boxes, and told the curious Katherine and Essex of the illustrious Englishman who had brought all this upon them, having put the opium manufacture of Isfahan on such a sound moral basis.

It shouldn't be easy. It should be good.

It’s never been easier for audiences to skip, filter, or avoid advertising, so the best ideas are the ones that respect that the audience needs to get something out of the work; it should inspire, satisfy, or motivate them. You can’t just bombard people with messages anymore.

It's not me saying it. It's data.

It's one thing to know what people want. It's another to CREATE that want in them. To BUILD that desire.

It's hard to focus on loud mod to read something like the TV is playing something like Advertising and other boredom stuff and stupid and you are reading an article about topics which are difficult one.

It's rarely pointed out, even though it's so obvious, that the artistic triumph of the small screen has paradoxically come at the expense of advertising.