Best 742 quotes in «advertising quotes» category

Every cent invested must be tracked and analyzed

Every dollar you spend on training saves you two dollars on advertising.

For an entrepreneur: wealth invites fame. For a celebrity: fame invites wealth.

Every reservation has a cost per acquisition, period.

Every reservation has a cost: Sometimes it is clearly defined (commission, markup), and sometimes more hidden (creation of website, hosting, adword investments, meta-search ads, booking engine transaction fees, branding activities, etc.).

False advertising makes a lot of people a lot of money. Lying is big business.

Folkloric dances in the metro, innumerable campaigns for security, the slogan “tomorrow I work” accompanied by a smile formerly reserved for leisure time, and the advertising sequence for the election to the Prud-hommes (an industrial tribunal): “I don’t let anyone choose for me”—an Ubuesque slogan, one that rang so spectacularly falsely, with a mocking liberty, that of proving the social while denying it. It is not by chance that advertising, after having, for a long time, carried an implicit ultimatum of an economic kind, fundamentally saying and repeating incessantly, “I buy, I consume, I take pleasure,” today repeats in other forms, “I vote, I participate, I am present, I am concerned”—mirror of a paradoxical mockery, mirror of the indifference of all public signification.

For OTASs, after the gold rush of metasearch engines acquisitions of 5 years ago, 2018 will be remembered as the year of marketplaces

For your business to stand out and succeed, you have to put a primary focus on the social media space, go in big (halfway will not do), and do it better than most, right from the start.

Gillette--The best a man can get." I stared at the screen. What happened to me? I was meant to be one of those guys, vigorous and athletic and successful and, most of all, American. I was going to walk on the moon, be a movie star or a rock got or a comedian. I was going to have an amazing life and kids with Helen and die like Chaplin a thousand years from now in my Beverly Hills mansion surrounded by my adoring family, with the grieving world media standing by. Instead, I was just another show-business mediocrity. A drunk who shat his pants and ran for help. My life had been careless and selfish. Pleasure in the moment was my only thought, my solitary motivation. I had disappointed whoever had been foolish enough to love me, and left them scarred. I was a very long way from being the best a man can get.

Giving loyalty programs' members realistic goals and a transparent way to monitor their progress will make them buy more and more often.

Good evening ladies and gentlemen. Eat pudding. Books are good. Eat pudding. If kids read a lot. Eat pudding. They'll get so they can think clearly. Eat pudding. And if enough kids read and think. Eat pudding. We will have world peace. Eat pudding. Thank you very much. Eat pudding.

Good Marketing Is Simply Chemistry: Dopamine, Norepinephrine And Oxytocin. Nothing More

Good photographers know a mind jedi trick or two, but it’s unlikely that they can read your mind. Talking to the photographer will help him decide the style to be used, the time of the day to shoot and so on.

Google "booking engine" and you get over 400,000 results. "Channel manager"? Over 2 million. And all these companies claim to be the best choice for you. How can you make a decision in this maelstrom of information?

Harnessing the power of word of mouth, online or offline, requires understand why people talk and why some things get talked about and shared more than others. The psychology of sharing. The science of social transmission.

He loved his job. What was advertising, anyway, but a knowledge of people and of which buttons to push to nudge them into opening their wallets? It was, he often thought, an accepted, creative, even expected twist on picking those wallets. For a man who had spent the first half of his life as a thief, it was the perfect career.

Having “a lot” of data do not always mean having “the right” data.

He loved his job. What was advertising, anyway, but a knowledge of people and of which buttons to push to nudge them into opening their wallets? It was, he often though, an accepted, creative, even expected twist on picking those wallets. For a man who had spent the first half of his life as a thief, it was the perfect career.

Here we will see that pharmaceutical companies spend tens of billions of pounds every year trying to change the treatment decisions of doctors: in fact, they spend twice as much on marketing and advertising as they do on the research and development of new drugs. Since we all want doctors to prescribe medicine based on evidence, and evidence is universal, there is only one possible reason for such huge spends: to distort evidence-based practice.

Hotels' loyalty programs evolved, changed and made countless U-turns over the years, but a constant has surprisingly survived unscarred over the course of three decades: points.

...Her boyfriend gives her a Mercedes, [her friends] say, 'Oh, that's nice.' But her boyfriend gives her a diamond, they say, 'Oh, he's serious.' It's not just the gift of love-it's the gift of commitment. She's not jumping up and down because she got a diamond ring but because she got a guy! There are those who say you don't need diamonds. I say they're right. Just like you don't need sex.

Hotels are resilient to MA adoption, because of the initial economic investment needed

For the first time in history, children are growing up whose earliest sexual imprinting derives not from a living human being, or fantasies of their own; since the 1960s pornographic upsurge, the sexuality of children has begun to be shaped in response to cues that are no longer human. Nothing comparable has ever happened in the history of our species; it dislodges Freud. Today's children and young men and women have sexual identities that spiral around paper and celluloid phantoms: from Playboy to music videos to the blank females torsos in women's magazines, features obscured and eyes extinguished, they are being imprinted with a sexuality that is mass-produced, deliberately dehumanizing and inhuman.

Hotel Associations Are There To Hold Down Innovators And Prevent Changes In The Industry. That’s Why There Are So Many Lawyers In Them

Hotel marketing starts on front desks and dies in academies.

I am saddened by the modern system of advertising. Whatever evidence it offers of enterprise, ingenuity, impudence, and resource in certain individuals, it proves to my mind the wide prevalence of that form of mental degradation which is called gullibility. [An anarchist]

I always hear parents talking about how outraged they are because their kid saw a boob or something like that on TV. I never hear anyone say that they're outraged because a cartoon character in a commercial that aired during a children's television program told them it was healthy to eat a bowl of chocolate and marshmallows for breakfast. If I had kids, I'd be outraged about that.

I firmly believe that writers must take full accountability for their careers. It’s a business, and part of business is marketing. You wouldn’t slap an OPEN sign on the window of your new barber shop, go home, and wait for the money to start rolling in.

If everything is important, then nothing is.

If MA gives the ability to replace virtually all the processes where a human being is not strictly necessary, in fact, no real automation will be reachable until hoteliers decide to hand over some tasks from human beings to machines

If I were asked to name the deadliest subversive force within capitalism--the single greatest source of its waning morality--I should without hesitation name advertising. How else should one identify a force that debases language, drains thought, and undoes dignity? If the barrage of advertising, unchanged in its tone and texture, were devoted to some other purpose--say the exaltation of the public sector--it would be recognized in a moment for the corrosive element that it is. But as the voice of the private sector it escapes this startled notice. I mention it only to point out that a deep source of moral decay for capitalism arises from its own doings, not from that of its governing institutions.

If Robots Become Sentient, Will Humans Be Their Slavers?

If Santa Claus was a politician, he would only put billboards promising the best Christmas presents.

If someone tells you that they’re called “blueberries” because they’re berries and they’re blue—believe them.

If the individual's wants are to be urgent, they must be original with himself. They cannot be urgent if they must be contrived for him. And above all, they must not be contrived by the process of production by which they are satisfied. For this means that the whole case for the urgency of production, based on the urgency of wants, falls to the ground. One cannot defend production as satisfying wants if that production creates the wants. Were it so that a man on arising each morning was assailed by demons which instilled in him a passion sometimes for silk shirts, sometimes for kitchenware, sometimes for chamber pots, and sometimes for orange squash, there would be every reason to applaud the effort to find the goods, however odd, that quenched this flame. But should it be that his passion was the result of his first having cultivated the demons, and should it also be that his effort to allay it stirred the demons to ever greater and greater effort, there would be question as to how rational was his solution. Unless restrained by conventional attitudes, he might wonder if the solution lay with more goods or fewer demons.

If we return to the roots of planning we see at its heart a desire to understand human behaviour and provide a robust model for influencing it. Rather than dismantling strategy into endless experimentation, we need a new way of understanding the world, a modern philosophy.

If Propaganda Is All About Misleading People, The Direct Booking Hype Is Pure Propaganda

If you accept the existence of advertising, you accept a system designed to persuade and to dominate minds by interfering in people's thinking patterns. You also accept that the system will be used by the sorts of people who like to influence people and are good at it. No person who did not wish to dominate others would choose to use advertising, or choosing it, succeed in it. So the basic nature of advertising and all technologies created to serve it will be consistent with this purpose, will encourage this behaviour in society, and will tend to push social evolution in this direction.

If we want a real frictionless hotel experience, we need to have frictionless hotel infrastructures

If you can’t let the past go, then no innovation is possible

If You Can’t Change Your Mind, Then You Should Not Be A Manager

Hyper-personalization" is the new "Direct Booking

If you can't track it, then you shouldn't do it.

If you’ve ever taken an economics course you know that markets are supposed to be based on informed consumers making rational choices. I don’t have to tell you, that’s not what’s done. If advertisers lived by market principles then some enterprise, say, General Motors, would put on a brief announcement of their products and their properties, along with comments by Consumer Reports magazine so you could make a judgment about it. That’s not what an ad for a car is—an ad for a car is a football hero, an actress, the car doing some crazy thing like going up a mountain or something. If you’ve ever turned on your television set, you know that hundreds of millions of dollars are spent to try to create uninformed consumers who will make irrational choices—that’s what advertising is.

If you have a persistent cough (a problem), you go to the doctor (the designer) to look for a cure (a solution to your problem). If the doctor, after a careful examination (analysis), and specific examinations (implementation) prescribes you a syrup (design), I doubt that you would argue with him and decide to take a pill instead. The will to be always right is intrinsic in the human nature, but would you risk your health because of your stubbornness? I don’t think so. Design works in the same way: if you go to a designer and give him a solution instead of a problem, then he will not be able to fix your problem, and that trivial cough could turn into something more serious (lower conversion, higher bounce rate, etc).

[I]m Internet [ist] Aufmerksamkeit eine echte Ware geworden, die sich bereits im Moment ihrer Entstehung vermarkten lässt.

I have always understood that money made in the patent medicine business is a practical bar to social success.

I have personally never bought this over-simplistic portrait of the industry, made of Rebel Alliance’s ewoks (small startups) fighting evil stormtroopers (established companies) with bare hands and rocks.

In A Few Years, Humans With Jobs Such As Revenue Managers Will Be Seen The Same Way We See Telephone Switchboard Operators Today