Best 742 quotes in «advertising quotes» category

All art is advertising. It stands for a particular point of view. Art that exploits badness is advertising badness.

All our advertising is propaganda, of course, but it has become so much a part of our life, is so pervasive, that we just don't know what it is propaganda for.

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

Always play for the worst case scenario..If it is the best you'll win anyway

Anticipated, personal, and relevant advertising always does better than unsolicited junk.

An enormous amount of direct advertising from pharmaceutical companies are offering a kind of instantaneous solution to problems.

Any time an investment company has to spend heavily on advertising, it's probably a bad business in which to invest.

A politician without money for advertising is out of luck. They are not taken seriously.

A viewer who skips the advertising is the moral equivalent of a shoplifter.

Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.

Brand-image campaigns establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words, Mr. Martineau says, because the visual symbols are far more significant. They communicate faster. They are more direct. There is no work, no mental effort. Their sole purpose is to create images and moods.

Although contemporary advertising is relatively young, it already has a considerable tradition. Each new ad is encountered against a background of thousands of earlier ads.

Art for art's sake makes no more sense than gin for gin's sake.

As with the Christian religion, the worst advertisement for Socialism is its adherents.

Back in the day I was doing runway, editorial, advertising, spokesmodeling, and public appearances. Those are five different categories.

Because I'm in advertising, not electricity!

Big ideas are so hard to recognize, so fragile, so easy to kill. don't forget that, all of you who don't have them.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

But the audience is right. They're always, always right. You hear directors complain that the advertising was lousy, the distribution is no good, the date was wrong to open the film. I don't believe that. The audience is never wrong. Never.

By definition, remarkable things get remarked upon

By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.

Buy me and you will overcome the anxieties I have just reminded you of

Can the life of the time be caught in an advertisement? Is that how it is, really, in the meadows of the world?

Censorship is advertising paid by the government.

Breakthrough Advertising is not about building better mousetraps. It is, however, about building larger mice - and then building a terrifying fear of them in your customers.

Companies spend twenty, thirty, forty percent of revenues on advertising to brand their product and to get, essentially, acquire customers cheaply. You get a lot of exposure on something like this.

Consumers don't think how they feel. They don't say what they think and they don't do what they say.

Claude Hopkins.. maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock.

Denunciations of the manipulativeness of advertisers can unfortunately all too easily be turned on their heads into denunciations of the gullibility of consumers. Both are forms of scapegoating, neither accomplishes anything.

Digital advertising is now larger than TV.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

Everybody that you could name would join in our audiences from, Laguardia on down. Everybody came. Everybody came to the Cotton Club.

Desire is a word I'm tired of. I've been living with that word for years. Yes, of course, we're all desiring machines. I have sometimes wondered what people would want, if there were no advertising. And death, what other subject is there? It's the subject. It's our subject. It's the great human dilemma, that we die and know we will.

Driving up the value of the advertising is a big commitment for Microsoft.

Every time I surrender to stress, aren’t I advertising the unreliability of God?

Examples of exaggeration can be found in almost any advertising medium. The use of the superlative is altogether too prevalent. 'The finest,' 'the best,' 'the greatest,' 'the purest,' 'the most economical,' and so on ad infinitum, are hurled at the public everywhere. Surely not all products of the same class can be the best or the finest.

Everything a brand does is advertising.

Facebook, when it began, like Google, was very resistant to advertising. They knew, like all - Mark Zuckerberg, like all good engineers, knew that advertising makes the product worse. But, you know, over time, they've been forced to increase the advertising load more and more and more. And the way they advertise is they - it's subtle but they know everything, you know, about everybody on the site.

Fifteen Minutes of Notoriety Beats the Best Advertising Money Can Buy

For every $1 advertisers spend advertising something healthful like apples, they spend $500 advertising junk food.

Few people at the beginning of the nineteenth century needed an adman to tell them what they wanted.

From Those Wonderful Folks Who Gave You Pearl Harbor.

Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy.

Good advertising is a happy wedding of words and pictures, not a contest between them.

Google has a very powerful and new advertising model that, for them, prints money.

Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone.

God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.

Google's thing is not advertising because it's not a romanticizing operation. It doesn't involve expression. It's a link. What they're doing is selling access.

Hark, the Herald Tribune sings, Advertising wondrous things!

[Hillary Clinton] spent hundreds of millions of dollars on an advertising - you know, they get Madison Avenue into a room.