Best 742 quotes in «advertising quotes» category

Television is more of a business. You can't take as many risks, because there's so many channels now, and the advertising's dropping.

Television, I would say, isn't an advertising medium. It's a selling medium.

"Terrorism" is a metaphor, it's an abstract noun. It's like having a war on dandruff. It's something from advertising, it's meaningless.

That's the kind of ad I like, facts, facts, facts.

The advertiser is the overrewarded court jester and court pander at the democratic court.

The advertising marketplace is moving rapidly into digital videos. We know that by 2018 it is estimated that it will be a $12.2 billion business. We've been seeing the agencies combine their digital video spend with television spend and put it under one spend and just calling it "video." The pool of money is becoming much bigger. The comparisons between television and digital video are being made much more often because you can account for who's watching, you can't fast-forward through the commercials. There's a much more intimate relationship with someone watching digital video.

The advertisement is one of the most interesting and difficult of modern literary forms.

The American press is, and always has been, a booster press, its editorial pages characteristically advancing the same arguments as the paid advertising copy.

The art of advertising - untruthfulness combined with repetition.

The art of publicity is a black art.

The Internet and Yahoo are firmly established as 'must buys' for brand advertising.

The cable model is just a better model. Dual revenue stream: advertising-supported and subscription-supported revenues.

The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.

The enemies of advertising are the enemies of freedom.

The eros of advertising is lurid but not specific.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

The illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the rationality of man but his common sense.

The biggest mistake businesses make is advertising before they have become well known.

The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination

The deeper problems connected with advertising come less from the unscrupulousness of our 'deceivers' than from our pleasure in being deceived, less from the desire to seduce than from the desire to be seduced.

The engine of ancient society was religion but the engine of contemporary society, as I see it, is advertising.

The future of advertising is the Internet.

The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

The history of media is the market share of advertising dollars has followed.. albeit with a lag.

The industries closest to Google - media, advertising, and entertainment - are affected first. But the avalanche that is Google and the internet will overtake all industries and institutions - carmakers, bankers, universities, government - as we undergo a fundamental restructuring of the economy and society. Every industry and institution would be wise to understand the need for handing over control, for transparency, for collaboration and speed.

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

The internet is the most underutilized advertising medium that's out there.

The more informative your advertising, the more persuasive it will be.

The man who stops advertising to save money is like the man who stops the clock to save time.

The modern corporation must manufacture not only goods but the desire for the goods it manufactures.

The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.

The more we think we're not affected by media - stereotypes, advertising - the more potential those forms of media have.

The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.

The most interesting thing about Google is its founders hated advertising.

The most frequent reason for unsuccessful advertising is advertisers who are so full of their own accomplishments (the world's best seed!) that they forget to tell us why we should buy (the world's best lawn!).

The most powerful element in advertising is the truth.

The notion that you would initiate a new product without preparing the way by persuasion and advertising and salesmanship is fantastic. It's an integral part of the system.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

The one conclusion I have reached is that whiskey is a great leveler. You might be a hotshot advertising executive or a lowly foundry worker, but if you cannot hold your drink, you are just a drunkard.

The only prejudice I've found anywhere in TV is in some advertising agencies, and there isn't so much prejudice as just fear.

The people who flood our living-rooms with a smorgasbord of commercial messages about fetid breath, moist underarms and troubled intestines know this: an appropriate time, place and manner to sell a product is any that sells the product.

The plain truth is that the only consistent theme in advertising is the absence of any consistent theme.

The point is, this is what happens when advertising and data collection is the dominant business mode. We are encouraged to be compulsive. It's not that we're terrible addicts who need to go to an AA meeting and get off our gadgets.

The power of publicity is more important than advertising.

The price of success must be paid in full, in advance.

The printed newspaper is a powerful showcase for news, opinion and advertising.

The problem for independent filmmakers is that huge companies control all the promotion, all the advertising. Hollywood films' advertising budgets are as large as their shooting budgets.

The problem of how to make the Internet advertising friendly bewildered and obsessed Madison Avenue for much of the 1990s. Advertising won.

There are always protests, whether you do something good or bad. Even if you do something beneficial, people say you do it because it's advertising.

The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising