Best 742 quotes in «advertising quotes» category

Simplicity is the ultimate sophistication-- Steve Jobs turned this into the slogan behind an early Mac advertising campaign. Which doesn't make it less true.

Social media is that daily feed that reminds people that you exist and it has to be as transparent and true as everything else you do, or people will call you out on it.

Social media reaches farther than we can physically reach with advertising.

So I took it as a very positive sign that the club came to me rather than the other way round.

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.

Sometimes a beautiful face is false advertising

Sometimes I say things that I can't believe came out of my mouth. Or I won't mean something and it will come out completely nonsensical.

Sometimes the most important job advertising can do, is to clarify the obvious.

Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Sometimes when you work in advertising you'll get a product that's really garbage and you have to make it seem fantastic, something that is essential to the continued quality of life.

Special-interest publications should realize that if they are attracting enough advertising and readers to make a profit, the interest is not so special.

The advertiser is the overrewarded court jester and court pander at the democratic court.

Sure I eat what I advertise. Sure I eat Wheaties for breakfast. A good bowl of Wheaties with bourbon can't be beat.

Television is more of a business. You can't take as many risks, because there's so many channels now, and the advertising's dropping.

That's the kind of ad I like, facts, facts, facts.

The advertisement is one of the most interesting and difficult of modern literary forms.

The American press is, and always has been, a booster press, its editorial pages characteristically advancing the same arguments as the paid advertising copy.

The art of advertising - untruthfulness combined with repetition.

Television, I would say, isn't an advertising medium. It's a selling medium.

"Terrorism" is a metaphor, it's an abstract noun. It's like having a war on dandruff. It's something from advertising, it's meaningless.

The art of publicity is a black art.

The advertising marketplace is moving rapidly into digital videos. We know that by 2018 it is estimated that it will be a $12.2 billion business. We've been seeing the agencies combine their digital video spend with television spend and put it under one spend and just calling it "video." The pool of money is becoming much bigger. The comparisons between television and digital video are being made much more often because you can account for who's watching, you can't fast-forward through the commercials. There's a much more intimate relationship with someone watching digital video.

The biggest mistake businesses make is advertising before they have become well known.

The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.

The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination

The cable model is just a better model. Dual revenue stream: advertising-supported and subscription-supported revenues.

The deeper problems connected with advertising come less from the unscrupulousness of our 'deceivers' than from our pleasure in being deceived, less from the desire to seduce than from the desire to be seduced.

The engine of ancient society was religion but the engine of contemporary society, as I see it, is advertising.

The enemies of advertising are the enemies of freedom.

The eros of advertising is lurid but not specific.

The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

The future of advertising is the Internet.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

The history of media is the market share of advertising dollars has followed.. albeit with a lag.

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

The illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the rationality of man but his common sense.

The industries closest to Google - media, advertising, and entertainment - are affected first. But the avalanche that is Google and the internet will overtake all industries and institutions - carmakers, bankers, universities, government - as we undergo a fundamental restructuring of the economy and society. Every industry and institution would be wise to understand the need for handing over control, for transparency, for collaboration and speed.

The Internet and Yahoo are firmly established as 'must buys' for brand advertising.

The internet is the most underutilized advertising medium that's out there.

The most interesting thing about Google is its founders hated advertising.

The man who stops advertising to save money is like the man who stops the clock to save time.

The modern corporation must manufacture not only goods but the desire for the goods it manufactures.

The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.

The most frequent reason for unsuccessful advertising is advertisers who are so full of their own accomplishments (the world's best seed!) that they forget to tell us why we should buy (the world's best lawn!).

The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.

The more informative your advertising, the more persuasive it will be.

The more we think we're not affected by media - stereotypes, advertising - the more potential those forms of media have.

The most powerful element in advertising is the truth.

The printed newspaper is a powerful showcase for news, opinion and advertising.