Best 742 quotes in «advertising quotes» category

Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy.

I'm slightly ambivalent to the whole relationship between the whole advertising world and music. I think sometimes it works and sometimes it's a really bad mismatch. I think on this occasion its fine because the iPod is like your own mini-library and that can't be a bad thing. It promotes eclecticism and that's very much what we are about so it's a good relationship.

I'm Phil Knight, and I don't believe in advertising.

I'm supposed to be taking time off. But I'm still writing and I have this Gap advert lined up.

Impressive claims are made far more impressive by making them exact

In advertising, not to be different is virtual suicide.

In case you're wondering what we all do here during the commercial breaks, mostly we just sit around making catty remarks about the outfits you're all wearing at home.

In Europe, a product must be good, or it will not sell in competition with other products; with you, it is enough to say that it is good, often enough and sufficiently loudly. The keenest competition is not in the making of things but in the advertising of them!

In F-111, I question the collusion between the Vietnam War, income taxes, consumerism, and advertising.

Infiniti ads are part of an exciting new trend called "Advertising Whose Sole Purpose Is to Irritate You.

In my firm, we dealt in lies. Advertising is that ... the skilful use of the truth to mislead, to spoil, to debase.

In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster

In a nation that has developed to a high art advertising, the creator who refuses to advertise himself is immediately suspected of having no product worth selling.

I promised to have no partisan affiliation and no subsidy except advertising.

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.

I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives." Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created by customers, not companies. Companies only provide the raw materials - the products, messaging, behaviors - that people use these to create brands.

It has become a certainty now that if you will only advertise sufficiently you may make a fortune by selling anything.

Insomnia is an all-night travel agency with posters advertising faraway places.

It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.

It is an easy and vulgar thing to please the mob, and no very arduous task to astonish them.

I think mobile advertising is going to be huge.

It is advertising and the logic of consumerism that governs the depiction of reality in the mass media.

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

It's false advertising to call Mrs. Obama the First Lady. First Woman, maybe, but certainly not a lady. Ann Romney is an actual lady.

It is very similar to companies like Google and other internet companies. When you go and search on Google you don't pay for that. But sometimes you click on an advert and Google makes money on that.

It seems to me probable that of all our economic life the element on which we are inclined to place too low an estimate is advertising.

It's very fascinating, it's very addictive, and it's incredibly challenging. You're never satisfied. It's kind of like advertising. You're never satisfied

It's smart to be thrifty.

It was the sort of house that glows with substance and savoir vivre in those advertisements for the best Scotch. It had wonderful bones.

I used to eat lunch with Billy Wilder when I first came out here.

It's still a lean back, enjoy or a lean forward, be involved, enjoy medium. It's real engagement, real emotion.

It used to be fashionable for authors to have their pictures taken with dogs, but the dogs always looked like models hired from an advertising agency, and probably were.

It wasn't that people wanted things for free and asked for advertising to fund it - it's that these companies wanted to amass an audience whose "eyeballs" they could sell, and they gave people things for free to do that. Free services and content has been foisted upon us because there wasn't the will power to explore other options.

I've never found a client's business problem that could be solved solely through advertising.

I've never done any advertising because I feel I am in a position of trust, and that has been very liberating

I've been saying for years that page view-based advertising is a corrupting force.

I warn you against believing that advertising is a science.

I've written books on advertising-cheque books.

I was in advertising for years. That was cushy, you know? It's pretty cushy in a lot of ways, but I hated it.

I was making commercials. That's how I learned the craft. That was the marketing part of it: directing commercial for TV. It wasn't the most common thing to become a filmmaker in Greece. I started by saying I was interested in marketing and have a proper job in advertising and commercials. Basically, I studied film to learn how to do marketing, and commercials. As I studied film I learned I'd be interested in making films instead of commercials.

I was always more interested in being a woman first and an advertising person second.

I welcome and seek your ideas, but do not bring me small ideas; bring me big ideas to match our future.

I went and studied graphic design, because it seemed to me that advertising is more honest - the image actually has a function. But once I started on that, I realized that was really boring.

I will commend the Democrats for one thing. If they name Keith Ellison as the head of the DNC, then I'll commend them for truth in advertising.

I wanted to be some kind of captain of industry. Then I wanted to be in advertising, and then I wanted to be a newspaper reporter.

Just advertising departments with legs and high heels.

Legalize it, and I will advertise it.

Language thus becomes monumental because of the mutations of advertising

Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.

Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.