Best 742 quotes in «advertising quotes» category

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

The history of media is the market share of advertising dollars has followed.. albeit with a lag.

The illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the rationality of man but his common sense.

The Internet and Yahoo are firmly established as 'must buys' for brand advertising.

The industries closest to Google - media, advertising, and entertainment - are affected first. But the avalanche that is Google and the internet will overtake all industries and institutions - carmakers, bankers, universities, government - as we undergo a fundamental restructuring of the economy and society. Every industry and institution would be wise to understand the need for handing over control, for transparency, for collaboration and speed.

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

The internet is the most underutilized advertising medium that's out there.

The man who stops advertising to save money is like the man who stops the clock to save time.

The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.

The one conclusion I have reached is that whiskey is a great leveler. You might be a hotshot advertising executive or a lowly foundry worker, but if you cannot hold your drink, you are just a drunkard.

The modern corporation must manufacture not only goods but the desire for the goods it manufactures.

The more informative your advertising, the more persuasive it will be.

The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.

The most powerful element in advertising is the truth.

The notion that you would initiate a new product without preparing the way by persuasion and advertising and salesmanship is fantastic. It's an integral part of the system.

The only prejudice I've found anywhere in TV is in some advertising agencies, and there isn't so much prejudice as just fear.

The more we think we're not affected by media - stereotypes, advertising - the more potential those forms of media have.

The most frequent reason for unsuccessful advertising is advertisers who are so full of their own accomplishments (the world's best seed!) that they forget to tell us why we should buy (the world's best lawn!).

The most interesting thing about Google is its founders hated advertising.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

The printed newspaper is a powerful showcase for news, opinion and advertising.

The people who flood our living-rooms with a smorgasbord of commercial messages about fetid breath, moist underarms and troubled intestines know this: an appropriate time, place and manner to sell a product is any that sells the product.

The plain truth is that the only consistent theme in advertising is the absence of any consistent theme.

The price of success must be paid in full, in advance.

The point is, this is what happens when advertising and data collection is the dominant business mode. We are encouraged to be compulsive. It's not that we're terrible addicts who need to go to an AA meeting and get off our gadgets.

The power of publicity is more important than advertising.

The problem for independent filmmakers is that huge companies control all the promotion, all the advertising. Hollywood films' advertising budgets are as large as their shooting budgets.

The problem of how to make the Internet advertising friendly bewildered and obsessed Madison Avenue for much of the 1990s. Advertising won.

The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising

There are really very few economies of scale in centralising or standardising advertising.

The real future of the Hispanic targeted media and advertising is in English.

There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest.

There are always protests, whether you do something good or bad. Even if you do something beneficial, people say you do it because it's advertising.

There is more than one way to burn a book.

The reason advertising is governed by fear, after all, is that most agencies rely on just a few clients to bring in the lion's share of their revenues.

There is no failure except the failure of trying.

The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.

There is no question that advertising is an art, and manipulation is the art of advertising through the medium of the tape.

There is no such thing as a permanent advertising success.

There is ugliness of mass production and consumerism, the banality of advertising. Although it claims to do just the opposite, it's predicated on disempowering and effacing persons.

The routine promotion of condoms through advertising has been stopped by networks who are so hypocritically priggish that they refuse to describe disease control as they promote disease transmission.

There is no rivalry between Google and traditional advertising.

The trouble with us in America isn't that the poetry of life has turned to prose, but that it has turned to Advertising copy.

The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.

The tricks and artifices of advertising are available to the seller of the better product no less than to the seller of the poorer product. But only the former enjoys the advantage derived from the better quality of his product.

The success of an entire advertising campaign may stand or fall on what is said in the headlines of the individual advertisements.

The time has come when advertising has in some hands reached the status of a science.

Truth isn't beauty. It isn't even always true. Truth is nothing more than consistency of message. I learned that from advertising.

The vocation of each writer is to describe the world as he or she sees it; anything more than that is advertising.