Best 102 quotes of Tim Cook on MyQuotes

A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.

A great product isn't just a collection of features. It's how it all works together.

And that's what everyone at Apple is focused on - pushing forward and creating the future.

Anything can change, because the smartphone revolution is still in the early stages.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

Apple has lost a visionary and creative genius, and the world has lost an amazing human being.

Apple is this great American company that could have only happened here.

Apple Watch is the most personal device we've ever created.

Certainly some things that are very good can sometimes be used in a bad way.

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those. A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.

Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

Discrimination, in all its forms, is bad for business.

Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?

For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.

From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small.

From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it.

Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games. I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.

Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.

Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.

I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.

I am driven by great work and seeing people do incredible things and having a part in that.

I believe that if you took privacy and you said, I'm willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I'm not the only person that thinks that.

I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.

I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others. So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.

I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.

I don't really think anything Microsoft does puts pressure on Apple.

I don't think Apple has to own a content business.

If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.

If I'm working with you for several months on things, if I have a relationship with you, and I decide one day I'm going to sue you, I'm a country boy at the end of the day. I'm going to pick up the phone and tell you I'm going to sue you.

If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.

If you're worried about messaging, people will just move to something else. You know if you legislate against Facebook and Apple and Google and whatever else in the US, they'll just use something else. So are we really safer then? I would say no. I would say we're less safe, because now we've opened up all of the infrastructure for people to go wacko at.

If you want me to do things only for ROI reasons, you should get out of this stock.

I learned that focus is key. Not just in your running a company, but in your personal life as well.

I'm not targeting government. I'm not saying hey, I'm closing it because I don't want to give you any data. I'm saying that to protect out customers, we have to encrypt. And a side affect of that is, I don't have the data.

I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be.

In the world of cyber security, the last thing you want is to have a target painted on you.

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.

In the long arc of time, you are only relevant if customers love you.

Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.

I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for. The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.

I remember what it was like to grow up in the South in the 1960s and 1970s. Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.

I think anything can be forced to converge. The problem is that products are about tradeoffs, and you begin to make tradeoffs to the point where what you have left at the end of the day doesn't please anyone. You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.

I think that [there is] this fundamental right to privacy and the philosophy that government shouldn't be intrusive.

I think two people with strong points of view can appreciate each other even more.

It's clear why hacking communities are [growing]. Because it's like, there's a lot more gold there. There's a lot more to steal than ever before.

It's the privilege of a lifetime for me to work with the most innovative people on Earth.

Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.

Maybe law enforcement would like the ability to turn on the camera on your Mac.

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.