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By AnonymTim Cook
My business is not reading your messages. I don't have a business doing that. And it's against my values to do that. I don't want to read your private stuff.
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By AnonymTim Cook
Never try to fix other people. God does not need to do a bank shot off your lips.
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By AnonymTim Cook
Nobody wants to buy sour milk.
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By AnonymTim Cook
No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don't shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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By AnonymTim Cook
No one should have a key that turns a billion locks. It shouldn't exist.
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By AnonymTim Cook
Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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By AnonymTim Cook
Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?
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By AnonymTim Cook
Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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By AnonymTim Cook
Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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By AnonymTim Cook
People are running huge enterprises off of hacking and stealing data.
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By AnonymTim Cook
Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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By AnonymTim Cook
Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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By AnonymTim Cook
Security isn't just a feature, it's a base, it's a fundamental, right.
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By AnonymTim Cook
Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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By AnonymTim Cook
Siri has proven to us that people want to relate to the phone in a different way.
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By AnonymTim Cook
So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I'd learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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By AnonymTim Cook
So let me be clear: I'm proud to be gay, and I consider being gay among the greatest gifts God has given me.
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By AnonymTim Cook
Televisions are devices with screens that things appear on.
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By AnonymTim Cook
That brings us to iPad. We think the iPad is the poster-child of the post-PC world.
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By AnonymTim Cook
The future of television is what our competitors have been doing for years.
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By AnonymTim Cook
The government should always be the one defending civil liberties.
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By AnonymTim Cook
The iPad is the clearest expression of our vision of the future of personal computing.
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By AnonymTim Cook
The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.
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By AnonymTim Cook
The reality is that if you - let's say you just pulled encryption. Let's ban it. Let's you and I ban it tomorrow. And so we sit in Congress and we say, thou shalt not have encryption. What happens then? Well, I would argue that the bad guys will use encryption from non-American companies, because they're pretty smart.
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By AnonymTim Cook
The reality of today from a cyber security point of view - I think some of the top people predict that the next big war is fought on cyber security.
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By AnonymTim Cook
There are times in all of our lives when a reliance on gut or intuition just seems more appropriate - when a particular course of action just feels right.
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By AnonymTim Cook
There's a lot of health information available on your smart phone. There's financial information. There's your conversations, there's business secrets. There's an enormous long list of things that there's probably more information about you on here than exists in your home, right. Which makes it a lot more valuable to all the bad guys out there.
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By AnonymTim Cook
There’s something very dangerous happening in states across the country. A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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By AnonymTim Cook
The sidelines are not where you want to live your life. The world needs you in the arena!
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By AnonymTim Cook
The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.
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By AnonymTim Cook
Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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By AnonymTim Cook
Today, we are pleased to announce the biggest advancement in iPhone.
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By AnonymTim Cook
To whom much is given, much is expected. I do believe this. It's embedded in me.
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By AnonymTim Cook
We pave the sunlit path toward justice together, brick by brick. This is my brick.
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By AnonymTim Cook
We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day. We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose.....It's not just saying yes to the right products, it's saying no to many products that are good ideas, but just not nearly as good as the other ones.
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By AnonymTim Cook
We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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By AnonymTim Cook
We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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By AnonymTim Cook
We have three post-PC devices: the iPod, the iPhone, and the iPad, the revolutionary device that defined a whole new categoryit's outstripping the wildest of predictions.
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By AnonymTim Cook
We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.
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By AnonymTim Cook
We're putting all of our energy into making it right. And we have already had several software updates. We've got a huge plan to make it even better. It will get better and better over time. We screwed up. That's the fact.
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By AnonymTim Cook
We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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By AnonymTim Cook
We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
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By AnonymTim Cook
What makes Siri cool is she has a personality.
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By AnonymTim Cook
When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that.
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By AnonymTim Cook
When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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By AnonymTim Cook
While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.
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By AnonymTim Cook
With hacking getting more and more sophisticated, the hacking community has gone from the hobbyist in the basement to huge sophisticated companies that are essentially doing this, or groups of people or foreign agents inside and outside the United States.
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By AnonymTim Cook
Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit cards - they've probably been ripped off anyway, but they would be ripped off left and right every day if there wasn't encryption.
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By AnonymTim Cook
You are more powerful than you think.
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By AnonymTim Cook
You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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