Best 83 quotes of Jonathan Ive on MyQuotes

Jonathan Ive

  • By Anonym
    Jonathan Ive

    A lot of what we are doing is getting design out of the way.

  • By Anonym
    Jonathan Ive

    And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said, 'No Jony, you're just really vain. You just want people to like you. I'm surprised at you, because I thought you really held the work up as the most important and not how you are perceived by people.' People misunderstand Steve because he was so focused.

  • By Anonym
    Jonathan Ive

    Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

  • By Anonym
    Jonathan Ive

    Apple's Jony Ive describes his "fanatical" approach to design in new interview

  • By Anonym
    Jonathan Ive

    Apple stood for something and had a reason for being that wasn't just about making money.

  • By Anonym
    Jonathan Ive

    Apple was very close to bankruptcy and to irrelevance [but] you learn a lot about life through death, and I learnt a lot about vital corporations by experiencing a non-vital corporation. You would have thought that, when what stands between you and bankruptcy is some money, your focus would be on making some money, but that was not [Steve Jobs’] preoccupation. His observation was that the products weren’t good enough and his resolve was, we need to make better products. That stood in stark contrast to the previous attempts to turn the company around.

  • By Anonym
    Jonathan Ive

    As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.

  • By Anonym
    Jonathan Ive

    A small change at the beginning of the design process defines an entirely different product at the end.

  • By Anonym
    Jonathan Ive

    At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people.

  • By Anonym
    Jonathan Ive

    Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.

  • By Anonym
    Jonathan Ive

    But one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.

  • By Anonym
    Jonathan Ive

    Designing and developing anything of consequence is incredibly challenging.

  • By Anonym
    Jonathan Ive

    Design is a word that's come to mean so much that it's also a word that has come to mean nothing.

  • By Anonym
    Jonathan Ive

    Goal we've always had for design at Apple is to create solutions that are inevitable.

  • By Anonym
    Jonathan Ive

    I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.

  • By Anonym
    Jonathan Ive

    I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.

  • By Anonym
    Jonathan Ive

    If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for.

  • By Anonym
    Jonathan Ive

    If something is not good enough, stop doing it.

  • By Anonym
    Jonathan Ive

    If you are truly innovating, you don't have a prototype you can refer to.

  • By Anonym
    Jonathan Ive

    If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.

  • By Anonym
    Jonathan Ive

    I get an incredible thrill and satisfaction from seeing somebody with Apple’s tell-tale white earbuds. But I’m constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?

  • By Anonym
    Jonathan Ive

    I left London in 1992, but I'm there 3-4 times a year, and love visiting.

  • By Anonym
    Jonathan Ive

    I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.

  • By Anonym
    Jonathan Ive

    In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first understandings of form and material, of the way a material behaves--'I press too hard here, and it breaks here' and so on. Some of the digital rendering tools are impressive, but it's important that people still really try and figure out a way of gaining direct experience with the materials.

  • By Anonym
    Jonathan Ive

    I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.

  • By Anonym
    Jonathan Ive

    I think subconsciously people are remarkably discerning. I think that they can sense care.

  • By Anonym
    Jonathan Ive

    I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.

  • By Anonym
    Jonathan Ive

    It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

  • By Anonym
    Jonathan Ive

    It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.

  • By Anonym
    Jonathan Ive

    It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?

  • By Anonym
    Jonathan Ive

    It's very easy to be different, but very difficult to be better.

  • By Anonym
    Jonathan Ive

    Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!

  • By Anonym
    Jonathan Ive

    My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.

  • By Anonym
    Jonathan Ive

    Objects and their manufacture are inseparable, you understand a product if you understand how it's made.

  • By Anonym
    Jonathan Ive

    One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.

  • By Anonym
    Jonathan Ive

    One thing most people don't know is that Steve Jobs is an exceptional designer.

  • By Anonym
    Jonathan Ive

    Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.

  • By Anonym
    Jonathan Ive

    People's interest is in the product, not in its authorship.

  • By Anonym
    Jonathan Ive

    Perhaps I'd like to design cars, but I don't think I'd be much good at it.

  • By Anonym
    Jonathan Ive

    Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.

  • By Anonym
    Jonathan Ive

    Really great design is hard. Good is the enemy of great.

  • By Anonym
    Jonathan Ive

    Simplification is one of the most difficult things to do.

  • By Anonym
    Jonathan Ive

    Simplicity is somehow essentially describing the purpose and place of an object and product.

  • By Anonym
    Jonathan Ive

    Simplicity is not the absence of clutter.

  • By Anonym
    Jonathan Ive

    Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.

  • By Anonym
    Jonathan Ive

    Simplicity is really hard.

  • By Anonym
    Jonathan Ive

    So much of what we try to do is get to a point where the solution seems inevitable: you know, you think "of course it's that way, why would it be any other way?" It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.

  • By Anonym
    Jonathan Ive

    That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.

  • By Anonym
    Jonathan Ive

    That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.

  • By Anonym
    Jonathan Ive

    The absence of clutter is just a clutter-free product. That's not simple.