Best 1284 quotes in «marketing quotes» category

In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.

In advertising, not to be different is virtually suicidal.

Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it.

In direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding.

I never think about genre when I work. I've written fantasy, science fiction, supernatural fiction, and am now working on a suspense novel. Genres are mostly useful as a marketing tool, and to help booksellers known where to shelve a book.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

In our hedonistic age, the Slow movement has a marketing ace up its sleeve: it peddles pleasure. The central tenet of the Slow philosophy is taking the time to do things properly, and thereby enjoy them more.

In my experience, the skill of success breaks down into three things. The skill of marketing. The skill of sales. And the skill of leadership.

Inspiration doesn't respond to meeting requests. You can't schedule greatness.

...in seduction, as in all forms of marketing, form superseds content.

In the case of all the carmakers, there's a certain amount of greenwash. Take Toyota: They were pushing the Prius while they were meanwhile marketing the hell out of the Sequoia and other models with terrible gas mileage.

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

In the consumer economy taste is not the criterion in the marketing of expensive soft drinks, usability is not the primary criterion in the marketing of home and office appliances. We are surrounded with objects of desire, not objects of use.

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

In the marketing society, we seek fulfillment but settle for abundance. Prisoners of plenty, we have the freedom to consume instead of our freedom to find our place in the world.

I started modeling because I thought it would be a good stepping stone for what I was studying (marketing), but since I started it I never had any intention to fail.

In today's world, working for yourself is actually the safer route, and working for a corporation has become the riskier proposition.

I see marketing not only as a vital skill for small business success, but more importantly, as a vehicle to create art and connect deeply with and serve others to make the world a better place.

It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure.

It didn't happen every time for every movie. Ruthless People was a good movie, but we didn't get a good release or marketing. They completely blew the opening.

I think actually the marketing community is approaching a crisis: There are just too many messages competing for too little attention. That is the fundamental problem.

I tend to be pretty efficient with my time. I work on a novel for four to five hours a day, and then the rest of my day is spent doing other things, whether it's spending time with my family, or going through and making notes on the script, or working on the marketing. It's just a matter of scheduling.

I think America and Britain have a different culture from France. They discovered marketing and consumerism before France.

I think somebody's marketing a thing that Hoovers up your Twitter and it will continue tweeting for you after you're dead. I have no idea whether they saw "Be Right Back" or not.

I think I sent out some résumés for marketing jobs, and they all came back in the mail because I didn't have enough postage.

I think putting labels on people is just an easy way of marketing something you don't understand.

I think this whole division between the genres has more to do with marketing than anything else. It's terrible for the culture of music.

It is all about marketing; that is where the real craft comes in. The best actors do not necessarily become the biggest stars. And vice versa.

It's certainly difficult to balance marketing a film and putting it out there to everybody with wanting to keep it fresh for the audience.

It's a different thing when you go into a studio and you record with the intent of going somewhere and you're marketing yourself for that direction.

It's about using the right tools, with the right triggers, within a proper marketing framework

It's easier to love a brand when the brand loves you back.

It's hard to get people at a record company to talk about music. They don't seem to want to talk about music, it's all marketing, and that's part of a record, you gotta get it out there, people have gotta hear it, but you could do it in a way that's not repulsive.

It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.

I've got lots of books sitting here that have never been published because nobody could make any marketing sense of them.

It's not about finding great people, it's about becoming a great person

I've always had an interest in the fashion industry. Fashion advertising and lifestyle branding has always been intriguing and provocative to me. It's not just clothing or style that I had interest in, it was more the marketing side of things that I had intrigue in.

It will take very sophisticated marketing to achieve our aim of bringing more black people into the theater.

...." I was rather discouraged when I discovered that Paul and Hotch had no marketing survey, no business plan, no budget, no organized strategy for the introduction of the sauce. When asked about this lack of preparation, the haphazard nature of their business, Paul said, 'Me in this business is just part of life's great folly. Stay loose, men, keep 'em off balance.'

Little by little, in subtle ways, you get programmed. You create beliefs that get cemented in your personality. You don't realize you are doing this, but you are. Your core, foundational beliefs about relationships, money, and success will all be programmed into you by the time you are 10 years old.

I would be too selfish if I said everyone should see my movies more than once. To say that would mean I'm just marketing my work!

I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.

Knowledge is of no value unless you put it into practice.

Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.

Lou's such an old punk he was around when the Ramones were junkie hustlers first and musicians second, when punk meant something other than a mass-marketing concept designed to help the bridge-and-tunnel crowd feel cool.

Making movies has not only been an incredibly collaborative process but there's three big parts: pre-production, shooting itself and then post-production, which leads into marketing. And if you're passionate about the movie and you believe in it, and it would make sense that you are having done it, then you want to get out and promote it. It makes it a lot easier when the film is good and people are enjoying it.

Mainly, the more faddish and newer stages of life are really just marketing schemes. Tweenhood. The young old. The quarter-life crisis.

Making promises and keeping them is a great way to build a brand.

Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.

Many aspects of the writing life have changed since I published my first book, in the 1960s. It is more corporate, more driven by profits and marketing, and generally less congenial - but my day is the same: get out of bed, procrastinate, sit down at my desk, try to write something.