Best 1284 quotes in «marketing quotes» category

The strategic marketing paradigm of Open Source is a massively-parallel drunkard's walk filtered by a Darwinistic process.

The stories that spread today empower us and give us belief in our own heroic potential.

The success of the Hollywood marketing machine is to limit what we see. Not just to limit what we can see, but also to limit our expectations - to limit what we want to see.

The surest foundation of a manufacturing concern is quality. After that, and a long way after, comes cost.

The theory of marketing is solid but the practice of marketing leaves much to be desired.

The true mark of a leader is the willingness to stick with a bold course of action - an unconventional business strategy, a unique product-development roadmap, a controversial marketing campaign - even as the rest of the world wonders why you're not marching in step with the status quo.

The ultimate compliment a customer can make to an organization about one of its marketing people is: "I'm not sure whether your sales rep works for me or for you.

The way you can understand all of the Social Media is as the creation of a new kind of public space.

The world is now multicultural the same way the world is round. It's not a selling point, it's not a 'quirky' feature, it's not a cynical marketing ploy, it's not an artistic statement, it's not even a plot device. It's a fact, like seedless grapes.

Think like a customer

They put their feelers out for all the names and then they'll cast you up to the point a name steps up, and then it doesn't matter how much they love you, there's a certain marketing value on that name, and there you go.

The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything—the product, the delivery, the marketing—around that benefit.

They were marketing me as a teen idol, when the stuff on the record was not what teen idols were doing at the time.

Think about what a user is going to type.

Those who stop marketing to save money are like those who stop a clock to save time.

This is a business, the direct selling, that bizarrely works best when times are bad.

Those who build and perpetuate mediocrity...are motivated more by the fear of being left behind.

Though some still see the Internet, for example, as a democratic structure for international individual expression, it is more realistic to recognize it as only the latest technological vehicle to be turned, sooner or later, to corporate advantage - for advertising, marketing and general corporate aggrandizement.

To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.

To buy an Apple product is to bet on the longevity of the closed system to which we've committed ourselves. And that system is embodied - through marketing as much as talent - by Steve Jobs.

To be truly effective at content marketing, we need to excel at promotion.

Today I will be a successful sales professional, and I will learn something today that will make me even more professional tomorrow.

To improve global health, it's not enough just to have a really good new product and to obtain marketing approval. You still need to market the product and bring it to patients, follow up, create the infrastructure, and so on - the whole pipeline, the network. That's something that companies are extremely good at: organizing a whole pipeline in a cost-effective way.

Today I wonder why it is God refers to Himself as 'Father' at all. This, to me, in light of the earthly representation of the role, seems a marketing mistake.

To know your Enemy, you must become your Enemy.

Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.

To make a bestseller, there are more customers than just your customers: Selling to the end-user is just one piece of the puzzle. In my case, I needed to first sell myself to the publisher to get marketing support and national retail distribution.

Traditional methods of sales prospecting are grossly inefficient.

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

Twitter is a great place to tell the world what you're thinking before you've had a chance to think about it.

true humility is when you can surprise yourself more than others; the rest is either shyness or good marketing

True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?

Twitter is like hugging. Just because it's hard to measure the return on investment doesn't mean there isn't value there.

Unfortunately, marketing textbooks is like marketing fishing lures: the point is to catch fishermen, not fish. Thus many adopted textbooks are flashy to catch the eye of adoption committees but dull when read by students.

War and marketing have many similarities.

Unless your campaign has a big idea, it will pass like a ship in the night.

Video is just one part of a marketing plan. It fits certain messages & people better than others.

Video marketing is the most effective way for you to get someone's attention and engage them for a substantial period of time. Keeping someone engaged is the best and quickest way to gain their trust. Gaining trust is the only way to convert your audience into happy, long-term clients/customers/subscribers.

Unless your aim is to deceive, there's not a meaningful distinction between memoir and fiction. They're marketing categories.

We are selling dreams. We are merchants of happiness.

We are not here to sell a parcel of boilers and vats, but the potentiality of growing rich beyond the dreams of avarice.

We are on the cusp of a marketing revolution. And it's being led by YOU.

We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.

We have embarked upon the world's largest and longest cocktail party, and every issue imaginable is up for grabs.

We feel pretty comfortable making music but beyond that there have been other things to take into account, including promotion, marketing, airplay.

We Experiment Endlessly, With New Products, New Methods, New Companies And New Marketing. A Successful Business The Emphasis Is On Experiment And Development, Ideas Are The Lifeblood Of Business.

We're living in a world where Google beats Gallup.

We have reached a strange new place in marketing when tweets become full-page print ads.

We in America have some grand ideals - and some very strong ideals - but a lot of times, those ideals are used for marketing.

We must become more comfortable with probability and uncertainty.