Best 1284 quotes in «marketing quotes» category

On the corporate side, the upshot of our data (the benefit to us) isn't all that interesting unless you're an economist. In theory, your data means ads are better targeted, which means less marketing spend is wasted, which means lower prices. At the very least, the data they sell means you get to use genuinely useful services like Facebook and Google without paying money for them.

Optimism is biased: even if you flip a coin 100 times and it always lands heads up, the chance for heads up at next flip is still 50%.

Our industry is experiencing, a real “silicon obsession”, and it is important to stay grounded and remember that all that glitters is not gold, especially in tech, where adjective such as "disruptive" are overused and the risk of a bubble is always lurking on the corner.

[Over breakfast] We discussed the 'novelisation' question. This is where the studio pay someone to novelise my script and sell it as Sense and Sensibility. I've said if this happens I will hang myself. Revolting notion. Beyond revolting. Lindsay [Doran] said that the executive she had discussed it with had said 'as a human being I agree with you -- but ...' I laughed until my porridge was cool enough to swallow.

Over the years, I’ve heard dozens of hotels afraid to lose their “human touch,” but it’s worth remembering that, according to a recent Gallup poll, more than 20 million United States employees (humans, of course) have a negative attitude toward work, and are responsible for an annual loss in productivity of $300 billion.

Partially undermining the manufacturer's ability to assert that its work constituted a meaningful contribution to mankind was the frivolous way in which it went about marketing its products. Grief was the only rational response to the news that an employee had spent three months devising a supermarket promotion based on an offer of free stickers of cartoon characters called the Fimbles. Why had the grown-ups so churlishly abdicated their responsibilities? Were there not more important ambitions to be met before Death showed himself on the horizon in his hooded black cloak, his scythe slung over his shoulder?

Past traumatic experiences with software implementation make hotels look at the nw software implementation process with fear, overestimating the probability of something going horribly wrong (loss of data, staff retraining, etc.) rather than looking with excitement at the improvements the new technology will bring

People always knock what's new but I love the modern Internet, where cleverness is currency. Social media is a cleverness meritocracy. We're living in it.

People don't buy what you do; they buy why you do it. And what you do simply proves what you believe

People don't trade money for things when they value their money more highly than they value the things.

People don't really trust advertisement they trust people. A large percentage of people make purchase decisions based on their friends review than just from advertisers. Brands that rely sole on adverts to sell, will eventually fade out. You need to get people to talk about your brand in a more positive manner without twisting their arms. If you fake it your will fade. So, focus on relationship marketing, because customers are the best brand ambassadors

People change, and so do their aspirations, and so should brands.

People LOVE change (when it's about changing others). People HATE change (when it's about changing themselves).

People love to say, “You gotta fake it till you make it.” But this implies that the fake you is someone better than who you inherently are, and this is simply not the truth. Let me say this loud and clear: the person you imagine yourself to be in the very best and most powerful moments of your life, is the authentic you. And in truth, I imagine you’re probably much more amazing even than that.

People relate to people, and if your brand feels like people, they’ll relate to you, too.

Personal branding is distinctively marketing your uniqueness.

People who say "it's just business" are lying. It's a deceptive and manipulative tactic used by weak minds. Anyone who has ever run or been in business knows that a business will fail if the relationships are not healthy. Business is the business of relationships. That is all.

Personally, I believe in tools that close the gap between professionals and beginners, understanding that — push comes to shove — this is a world of beginners.

Philosopher Paul Virilio Once Said: “when You Invent The Plane, You Invent The Plane Crash”. That's Our Industry Attitude Towards Ai

Politics, like insurance, security, pharmaceutical and religious institutions all work the same. They sell the idea of a threat along with the antidote. Marketing 101.

Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.

Poor practices are blunting email marketing’s effectiveness and keeping its ROI from being truly awesome.

Pondering the legitimate modern day problem of intellectual bullies. Self-proclaimed smarties attacking the innocent. They revel in being politically correct, all-loving and open-minded while not applying these principles to themselves. The ultimate double standard in the name of truth and acceptance. It's sad. This is not a post about anyone in particular. This is an observation over years. Have you seen it? Call it out when you do. The offender won't know what to do because they know that you know their game.

Referrals are the privilege of the opportunity given to you by someone else to potentially do business with someone who wants, needs or desires the products or services you offer

Products shouldn’t just work well, they must unfold well.

Publishers and advertisers can't differentiate between the types of impressions an ad does on a site. A perusing reader is no better than an accidental reader. An article that provides worthwhile advice is no more valuable than one instantly forgotten. So long as the page loads and the ads are seen, both sides are fulfilling their purpose. A click is a click.

Quality does not have a soul and does not have emotions.

Reciprocal marketing, promotions and links. In public good experiments, behavioral economists have demonstrated that the potential for reciprocal actions by players increases the rate of contribution to the public good, providing evidence for the importance of reciprocity in social situations.

Remember how shocked I was to discover Amazon had over 8,000 branding books? Well this I know: when a specific discipline has that many opinions on one subject, something fundamental is always missing. Always. The omitted fundamental? A definition and a universal reason for branding. And it came down to four words:

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.

PR *is* a shrewd, rough game. It's learning to psychologically manipulate, play on people's greed and vanity. Convincing a target audience to buy products and services they neither need nor want. Profiting from making them spend hard-earned money and feeling happy about doing it. Smiling as they empty their wallets. It's devious exploitation, taking advantage of the human psyche, and I'm good at it. Very good.

Real-time marketing is not for everyone. To take advantage of it, you need to have a clear idea of what it is you want to achieve through it.

Remember that your fans are your lifeblood. See that you know who they are, and give them a reason to follow you. Be sure to thank them, often, for caring enough to support you. They’re responsible for your success just as much as you are.

Reputation and influence must be earned. Social media is the quickest way to show your audience how good you are.

Rick didn’t seem to have any problems taking orders from a woman ten years his junior, either, which can be an issue with guys trying to jump from the traditional news media to the blogging world. They don’t mean to bring their prejudices with them when they make the transition, but some things are harder to get rid of than an addiction to seeing your stories physically printed.

RULE #1 Market your business to the customer YOU WANT. Most beauty businesses try to be everything to everyone. It's exhausting and expensive promoting yourself to everyone. Most people simply give up. Focus on the customers you really want. What is your passion, what do you excel in? Who is your ideal customer? What would you ideally like to do every day in your business? Focus on what you want to do and the clients you want, and market directly to them and only them.

Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.

Referring to an event in an untold story is a powerful technique rarely used.

Scale yourself. Go beyond what you can do and what you know. Look at your content machine and make it work nonstop, seamlessly, and at scale with or without you.

Sell your book like a can of beans & your readers will place the same value on it.

Self-denial can lock women into a smug and critical condescension to other, less devout women. According to Appel, cult members develop..."an attitude of moral superiority, a contempt for secular laws, rigidity of thought, and the diminution of regard for the individual." A premium is placed on conformity to the cult group; deviation is penalized. "Beauty" is derivative; conforming to the Iron Maiden [an intrinsically unattainable standard of beauty that is then used to punish women physically and psychologically for failure to achieve and conform to it] is "beautiful." The aim of beauty thinking, about weight or age, is rigid female thought. Cult members are urged to sever all ties with the past: "I destroyed all my fat photographs!"; "It's a new me!

Serve The Servants. Oh No... Serve The Servers

Serve the Servers

Selling is a sacred trust between buyer and seller.

Sell the results, not the nuts and bolts.

SEO is dead” is surely an overstatement but, at least in the accommodation industry, this seems to be (at least partially) the case.

Service Marketing delivers when great communication meets great service design.

Sex only sells so much. Promoting authority and capability with your online content over sexy selfies and spammy self hype creates better connections, contacts, and conversions to profit.

Sex always sells-always has, always will.

Sexual satisfaction eases the stranglehold of materialism, since status symbols no longer look sexual, but irrelevant. Product lust weakens where emotional and sexual lust intensifies. The price we pay for artificially buoying up this market is our heart's desire. The beauty myth keeps a gap of fantasy between men and women. That gap is made with mirrors; no law of nature supports it. It keeps us spending vast sums of money and looking distractedly around us, but its smoke and reflection interfere with our freedom to be sexually ourselves.