Best 1284 quotes in «marketing quotes» category

I mean, there aren't many inventions that actually succeed in meeting some human need. Ninety-nine percent of them are just some ugly combo of pushy marketing and spineless consumers.

Improvement is not enough, you also need innovation.

Improvement is not enough, you also needs innovation.

In A Few Years, Humans With Jobs Such As Revenue Managers Will Be Seen The Same Way We See Telephone Switchboard Operators Today

In a noisy and disruptive era, no one owes you their attention

In any modern hotel, having a centralized system is critical in order to increase efficiency, avoid time waste and reduce human error, therefore PMS must eventually connect to nearly all the software the hotel is using.

In a sexual double standard as to who receives consumer protection, it seems that if what you do is done to women in the name of beauty, you may do what you like. It is illegal to claim that something grows hair, or makes you taller, or restores virility, if it does not. It is difficult to imagine that the baldness remedy Minoxidil would be on the market if it had killed nine French and at least eleven American men. In contrast, the long-term effects of Retin-A are still unknown--Dr. Stuart Yusps of the National Cancer Institute refers to its prescription as "a human experiment"--and the Food and Drug Administration has not approved it yet dermatologists are prescribing it to women at a revenue of over $150 million a year.

In a time of feminism taken into account, there's a sense that if one's choices--even in something as minor as a favorite chill-out show--can't be rationalized, they should probably be kept quiet. As with most-feminist movies and most-feminist underpants, this suggests that feminism is a unvarying foundation of a larger system. It suggests feminism is something that either is or is not okay to consume, rather than a sense through which creators and audiences see stories, characters, and communication.

In Business, You Should Never Take A Decision Based On Your Emotions

In business opinions are irrelevant.

In business, if you can effectively sell the value of an idea, then it is easier to trade any valuable commodity.

In fact, as these companies offered more and more (simply because they could), they found that demand actually followed supply. The act of vastly increasing choice seemed to unlock demand for that choice. Whether it was latent demand for niche goods that was already there or a creation of new demand, we don't yet know. But what we do know is that the companies for which we have the most complete data - netflix, Amazon, Rhapsody - sales of products not offered by their bricks-and-mortar competitors amounted to between a quarter and nearly half of total revenues - and that percentage is rising each year. in other words, the fastest-growing part of their businesses is sales of products that aren't available in traditional, physical retail stores at all. These infinite-shelf-space businesses have effectively learned a lesson in new math: A very, very big number (the products in the Tail) multiplied by a relatives small number (the sales of each) is still equal to a very, very big number. And, again, that very, very big number is only getting bigger. What's more, these millions of fringe sales are an efficient, cost-effective business. With no shelf space to pay for - and in the case of purely digital services like iTunes, no manufacturing costs and hardly any distribution fees - a niche product sold is just another sale, with the same (or better) margins as a hit. For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally worthy of being carried. Suddenly, popularity no longer has a monopoly on profitability.

Information is good, but to spot ideas, you want insights. Lots of them. Because ideas aren't spotted in forms. They're spotted in sights -- those revelatory insights seized only when you roam new turfs, meet new people and have new experiences.

Information Overload Creates Entrepreneurial Populism

In humans, the retina converts visual information into electrical impulses, these impulses are then sent to the photoreceptors, which transmit color and light information to the brain. The more colors and variations are present on a web page, the greater the amount of work the retina has to endure to send the correct stimuli to the brain (in design, this is called visual complexity).

In Marketing, Confirmation Bias Is Profit Enemy #1

Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it. Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.

In order to survive, trivago desperately needs OTAs to start investing again, so what better opportunity to reward them with the more visible slots, even when the rate on the official brand.com is cheaper?

In spite of hopes to the contrary, pornography and mass culture are working to collapse sexuality with rape, reinforcing the patterns of male dominance and female submission so that many young people believe this is simply the way sex it. This means that many of the rapists of the future will believe they are behaving within socially accepted norms.

In the end, every startup is different. But in the beginning every startup is the same.

In the end it's all about the Zeroes you make

In the digital era, content is the most important asset a business can have. It's no longer your product or your service, it's the content you create about it (and around it) that gets you found and noticed.

In the last decade our attention span has dropped from 13 seconds to 8. To put that in comparison a goldfish has an attention span of 9 seconds. Don't be a goldfish.

In the six degrees of separation, not all degrees are equal.

In this post-truth world, any marketing BS seems tolerable

In this day and age, it is the business that knows how to woo and win the hearts of its customers that will eventually win their pockets.

In the timeless and universal manner of authors conversing in public places, he did not fail to mention its title, “Volume III of Principia Mathematica entitled, The System of the World, available shortly, where books are sold.

In this hyper-complicated industry, hotel brands offer a familiar, almost reassuring sense of naïveté

In today’s saturated marketplace, you’ll go nowhere selling a “bunch of features.” We are in the business of disrupting the market with brands that matter.

Investing in IoT can be a difficult-to-scale in the long run, especially if one believes all the hype out there. Not to mention Pandora’s box of privacy concerns

Investing in digital marketing is cheaper than doing nothing at all.

Investments in greater email marketing sophistication often lead to even higher returns, not diminishing returns.

I purposely used a pretty cocky, abrasive writing style in Sex and Crime, to stir up some drama. My confrontational style quickly became the talk of the scene. Some of the things I wrote were so inflammatory, people had to vent about it on online forums. So suddenly everyone in the scene was talking about Sex and Crime, just as I had hoped. I enjoyed playing the role of agitator, and people from competing hacking crews didn't even realize that the more they bitched about the things I wrote, the more credibility and notoriety they were adding to my scene mag. Thanks to all the positive as well as negative feedback I was getting, the things I wrote actually mattered. Suddenly I was the most important opinion maker in the scene.

I see a dangerous rise of “conspiracy mindsets” in marketing lately: more and more hotels are willing to accept any BS strategy, as long as it goes against the grain

I think it’s important to present yourself as a professional. While writing a good book is critical, nothing will cancel that out faster than behaving like an amateur. I cringe every time I see an author arguing with a reader who left a poor review, or fighting with their friends on Facebook … or publicly bashing their agents or publishers.

Is it weird that when I see a cool t shirt or pick up a toothbrush or see a new car I don't think about the product itself? I think about the thousands of people and dollars to make it. I think about how the retailer that took the risk to buy and resell it. Then I work backwards to the store costs, the distributer who got it there, the shipping company that brought it over from China, the factory workers that made it, the people that sourced the materials and the people that harvested the raw materials, and on and on.. . The global economy is amazing. Your $20 t-shirt is a freaking miracle.

I think the biggest impacts on marketing for Australia in the future will be the ability to understand and meet the needs of Asian consumers

It is an economic fact that predicting the future is most valuable when everybody things you are wrong.

It is an economic fact that predicting the future is most valuable when everybody thinks you are wrong

It is crucial to realize that traditional, human customer service and automation complement each other, rather than compete against each other

It Is Dangerous To Assume That If Your Competitors Are Doing Something, There Must Be A Good Reason Why. Because Guess What? Usually, There Is None

It is easier for a camel to go through the eye of a needle than for the visibly impressed to conduct a profitable deal.

It is doubt that advance knowledge, not certitude

It is no mystery that friction during the booking journey is one of the biggest problems in our Industry, and (probably) only Google can solve it

It is important to understand what a designer really is (and especially is not). First of all, there is a semantic misunderstanding: design has only partially to do with art and more with problem-solving.

It is not your fans or your customers’ job to market you. Stop treating them like it is.

It is not in vain that the strategic criterion of placing only short runs on the market prevails in order simultaneously to create a feeling of scarcity and avoid an appearance of uniformity, both of which encourage consumer demand. This is such a powerful criterion that it is not uncommon to discontinue production of a much-sought-after product, sometimes to the relative desperation of the shop staff, who were sure they could sell it.

It is only an opportunity if you respond to the opportunity.

It's not what you got, but what you gave.

It's about "Moments," not Milestones.