Best 1284 quotes in «marketing quotes» category

Technology evolution is far from linear. It is very, very bumpy

Thanks to increasingly accessible technologies and infrastructures, even the smallest bed and breakfast can choose whether and what to automate

Text, images, and video are the paint swatches of 21st-century artists — with a single catch: this form of art has to communicate, engage, and sell.

Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow coloring TO THE PACKAGE.

That's the fashion. Fast as the speed of light, they say. Ha! It's got no soul, sir, no heart.

The ability to represent failure as success would become an Agency tradition.

The 4P’s was about “What does the marketer want to say?” while the 4C’s asks “What does the customer need to hear that the marketer can say?

The buyer is always tuned in to one radio station: WIIFM (What's In It For Me). The rest is filtered out as noise.

The competition is out to get you. Are you a moving target or a sitting duck? Innovate or die.

The core of PR ((public relations) is strongest where our identity and value relationships are built through sharing and caring interactions, not sold through marketing pitches asking directly for transactions." ~ @Tracey007Bond

The future of branding is marketing with people, not at them.

The future will look futuristic only because we will be trying to make it look futuristic.

That said, pointing out inaccurate or unrealistic portrayals of women to younger grade school children-ages five to eight-does seem to be effective, when done judiciously:taking to little girls about body image and dieting, for example, can actually introduce them to disordered behavior rather than inoculating them against it. I may be taking a bit of a leap here, but to me all this indicated that if you are creeped out about the characters fromMonster High, it is fine to keep them out of your house.

The authenticity in your story, the authority in your delivery and the personalization of your presentation will make you that much more real.

The average millennial attention span is now 10 seconds, which means you might not catch the end of th...

The beauty myth of the present is more insidious than any mystique of femininity yet: A century ago, Nora slammed the door of the doll's house; a generation ago, women turned their backs on the consumer heaven of the isolated multiapplianced home; but where women are trapped today, there is no door to slam. The contemporary ravages of the beauty backlash are destroying women physically and depleting us psychologically. If we are to free ourselves from the dead weight that has once again been made out of femaleness, it is not ballots or lobbyists or placards that women will need first; it is a new way to see.

The best ads are about the customer and how the product will change his life.

The Best Marketing Is Education!

THE BEST SINGERS ARE THOSE WHO WERE TOLD BY "LIFE" THAT THEY DIDN'T HAVE A REASON TO SING OR REJOICE BUT THEY SANG ANYWAY -HOPENATION

the desperate need to belong is perhaps never as great as during adolescence. Advertisers seek to communicate with teenagers by frequently using that powerful appeal.

... the emerging digital entertainment economy is going to be radically different from today's mass market. If the twentieth-century entertainment industry was about hits, the twenty-first will be equally about niches. For too long we've been suffering the tyranny of lowest-common-denominator far, subjected to brain-dead summer blockbusters and manufactured pop. Why? Economics. Many of our assumptions about popular taste are actually artifacts of poor supply-and-demand matching - a market response to inefficient distribution.

The Entrepreneur Who Controls Everything Controls Nothing

The extreme competitiveness in travel is slowly bringing search engines, OTAs and metasearch engines to converge towards an increasingly homogeneous model. The reason is simple, almost Darwinian: the model that will prove to be the most efficient in terms of scalability and efficiency for the end user is going to prevail.

The fate of your company is in the hands of your people. Train them well.

The first lesson of branding: memorability. It's very difficult buying something you can't remember.

The gravel road widened into a large turnaround where three similar looking and designed brothels sat waiting for customers. They were called Sheila's Front Porch, Tawny's High Five Ranch and Miss Delilah's House of Holies. "Nice," Rachel said as we surveyed the scene. "why are these places always named after women -- as if women actually own them?" "You got me. I guess Mister Dave's House of Holies wouldn't go over so well with the guys." Rachel smiled. "You're right. I guess it's a shrewd move. Name a place of female degradation and slavery after a female and it doesn't sound so bad, does it? It's packaging.

The Great Wall of Facebook: Having just visited the Great Wall of China, I'm thinking about the walls we build on FB. They are real. They keep people in and others out. Build your wall carefully by answering this question: What are you building your wall around?

The Holy Spirit never uses guilt or shame to persuade us to give. For that matter, he never persuades us to give in the first place. That's called manipulation, a device employed by a different spirit.

The hype cheapens the hyped, as right things are then made wrong by exaggeration.

The latest technologies are often sexy, but beware of solutions that vendors dress up like trollops, unless you're looking for a one-night stand.

The linearity of labels such as 1.0, 2.0, 3.0, makes sense when it comes to updated versions of specific software or OS, but the web evolution is rarely as linear as the one of an operating system.

The greatest challenge on the Web in the twenty-first century is to connect with your target audience in a way that enriches both them and you.

The idea of time and evolution has changed with the advent of the internet. Things that used to change over a generation now change over a decade.

The internet and online communication is the window into your world - but real life, in person communication / connection is the door.

The Internet Is The Anti-mass Media: Because Of Hyper Personalization, Every User Runs A Different, Private And Tailor-made Version Of It

Their [girls] sexual energy, their evaluation of adolescent boys and other girls goes thwarted, deflected back upon the girls, unspoken, and their searching hungry gazed returned to their own bodies. The questions, Whom do I desire? Why? What will I do about it? are turned around: Would I desire myself? Why?...Why not? What can I do about it? The books and films they see survey from the young boy's point of view his first touch of a girl's thighs, his first glimpse of her breasts. The girls sit listening, absorbing, their familiar breasts estranged as if they were not part of their bodies, their thighs crossed self-consciously, learning how to leave their bodies and watch them from the outside. Since their bodies are seen from the point of view of strangeness and desire, it is no wonder that what should be familiar, felt to be whole, become estranged and divided into parts. What little girls learn is not the desire for the other, but the desire to be desired. Girls learn to watch their sex along with the boys; that takes up the space that should be devoted to finding out about what they are wanting, and reading and writing about it, seeking it and getting it. Sex is held hostage by beauty and its ransom terms are engraved in girls' minds early and deeply with instruments more beautiful that those which advertisers or pornographers know how to use: literature, poetry, painting, and film. This outside-in perspective on their own sexuality leads to the confusion that is at the heart of the myth. Women come to confuse sexual looking with being looked at sexually ("Clairol...it's the look you want"); many confuse sexually feeling with being sexually felt ("Gillete razors...the way a woman wants to feel"); many confuse desiring with being desirable. "My first sexual memory," a woman tells me, "was when I first shaved my legs, and when I ran my hand down the smooth skin I felt how it would feel to someone else's hand." Women say that when they lost weight they "feel sexier" but the nerve endings in the clitoris and nipples don't multiply with weight loss. Women tell me they're jealous of the men who get so much pleasure out of the female body that they imagine being inside the male body that is inside their own so that they can vicariously experience desire. Could it be then that women's famous slowness of arousal to men's, complex fantasy life, the lack of pleasure many experience in intercourse, is related to this cultural negation of sexual imagery that affirms the female point of view, the culture prohibition against seeing men's bodies as instruments of pleasure? Could it be related to the taboo against representing intercourse as an opportunity for a straight woman actively to pursue, grasp, savor, and consume the male body for her satisfaction, as much as she is pursued, grasped, savored, and consumed for his?

The lack of a centralized, user-friendly and standardized mobile payment system is one of the crucial industry knots that we are still unable to untie, and this partially explains the unencouraging results of mobile conversion.

The mansion has been built in the forest, now to light the fireworks and draw the playmates in.

The marketer’s objective is to grab phone numbers, emails or eyeballs.

The moment you think you can do something that you previously thought you couldn't, you can.

The more a certain product activates the reward center with its unique characteristics or its predominant social stature, the more that product gets chiseled into the long-term memory of the consumer, making it a fundamental part of the individual's psychological well being.

The More You Know About Marketing, The More You Can Get Biased By Your Own Knowledge. Keep Questioning What You Know And Always Think As An Outsider

The More You Learn, The More You Know There Is Still So Much To Learn

The most devastating thing artists can do to their career is get in their own way, and way too many people do. It’s not the labels, the industry, the fans, the cities, the economy, the social media, the marketing, the promoting, the “right time,” the music, or whatever other excuse you can come up with that determines whether you succeed or you fail. It is you—no one else.

The notion of carefully wrought bullshit involves, then, a certain inner strain. Thoughtful attention to detail requires discipline and objectivity. It entails accepting standards and limitations that forbid the indulgence of impulse or whim. It is this selflessness that, in connection with bullshit, strikes us as inapposite. But in fact it is not out of the question at all. The realms of advertising and of public relations, and the nowadays closely related realm of politics, are replete with instances of bullshit so unmitigated that they can serve among the most indisputable and classic paradigms of the concept. And in these realms there are exquisitely sophisticated craftsmen who - with the help of advanced and demanding techniques of market research, of public opinion polling, of psychological testing, and so forth - dedicate themselves tirelessly to getting every word and image they produce exactly right.

The only way to have great customers is to be one.

the prudent business mind must not only think of competing with the prevailing giants in the market but must also not be oblivious of the latent deft of the masses who are yet to dare

The real axis of evil in America is the genius of our marketing and the gullibility of our people.

The more you engage and connect, the more engagement and connections you will have.

The No. 1 most credible source of [online] recommendations is YouTube,” Rand says. “But a friend liking a brand page and sharing that is now considered the second-most prominent form of recommendation, and third is online brand reviews.