Best 1284 quotes in «marketing quotes» category

...." I was rather discouraged when I discovered that Paul and Hotch had no marketing survey, no business plan, no budget, no organized strategy for the introduction of the sauce. When asked about this lack of preparation, the haphazard nature of their business, Paul said, 'Me in this business is just part of life's great folly. Stay loose, men, keep 'em off balance.'

Knowledge is of no value unless you put it into practice.

I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.

Little by little, in subtle ways, you get programmed. You create beliefs that get cemented in your personality. You don't realize you are doing this, but you are. Your core, foundational beliefs about relationships, money, and success will all be programmed into you by the time you are 10 years old.

Lou's such an old punk he was around when the Ramones were junkie hustlers first and musicians second, when punk meant something other than a mass-marketing concept designed to help the bridge-and-tunnel crowd feel cool.

Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.

Mainly, the more faddish and newer stages of life are really just marketing schemes. Tweenhood. The young old. The quarter-life crisis.

Making movies has not only been an incredibly collaborative process but there's three big parts: pre-production, shooting itself and then post-production, which leads into marketing. And if you're passionate about the movie and you believe in it, and it would make sense that you are having done it, then you want to get out and promote it. It makes it a lot easier when the film is good and people are enjoying it.

Many aspects of the writing life have changed since I published my first book, in the 1960s. It is more corporate, more driven by profits and marketing, and generally less congenial - but my day is the same: get out of bed, procrastinate, sit down at my desk, try to write something.

Making promises and keeping them is a great way to build a brand.

I would be too selfish if I said everyone should see my movies more than once. To say that would mean I'm just marketing my work!

Marketing has long known how to exploit fads and how to develop trends.

Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.

Marketing is no longer about the stuff that you male, but about the stories you tell.

Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.

Marketers need to adapt a "members first" approach to content.

Marketing, and the whole firm, should devote extraordinary endeavour towards delighting, keeping for ever and expanding the sales to the 20 per cent of customers who provide 80 per cent.

Marketing is not selling. Marketing is building a brand in the mind of the prospect.

Marketers need to build digital relationships and reputation before closing a sale.

Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.

Marketing is always a tricky thing with a rated R movie. Sometimes people just get what it is and they want to come see it, and sometimes you have to explain it more.

Marketing is essentially about feeding the poop back to diners fast enough to make them think they're still getting real food.

Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.

Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?

Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.

Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.

Marketing only really works with word of mouth.

Marketing used to be what you say Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.

Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.

Marketing executives like big budgets, as big budgets make it easier to grow the top line.

Marketing is a necessary part of the creative process.

Meaningful relationships are two-way, and that means constantly looking for ways to improve your customers' lives.

Measurement is like laundry. It piles up the longer you wait to do it.

Marketing is really theater. It's like staging a performance.

Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.

Marketing today is much more like sailing than driving. Your boat is the brand. If you point your boat in the right direction, follow the winds/currents, and steer, you will get the boat to go where you want it. Marketers should become the wind, but accept that they’re at the mercy of the currents and weather

Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.

Mobile is no longer about what you can do on your cell phone. Mobile is all about doing more, all of the time.

Money spent in complying with a regulation cannot be spent again on marketing or product research.

Messages that fail to fascinate will become irrelevant.

Micro-Content + Community Management = Effective Social Media Marketing

More contact means more sharing of information, gossiping, exchanging, engaging - in short, more word of mouth.

Most of my career is spent in a meeting... dressed sharply, looking really great; negotiating over a table, strategizing or coming up with new marketing plans or new ideas. And that makes me really, really happy.

Most of the time, creative entrepreneurs lose interest long before their marketing message loses its power.

Most - and I mean maybe 99% or more - graphic novels are simply fat comicbooks. The term is a bogus, cocked-up concept some marketing whizkid conceived to get comics on the shelves of bookstores.

Musicians exist independent of any of the marketing terms or the categorization.

My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular.

My dad is a marketing mastermind.

My genre-hopping has caused problems with marketing and sales departments over the years, because they need to know where to position a book with the booksellers.

My practical approach based on experience is to create a website for real Internet users, not for search engine spiders.