Best 1284 quotes in «marketing quotes» category

The next evolution of content marketing is not more content; it's better distribution.

The normal Hollywood approach is to have a super-charged production company and then go to the studios for distribution and marketing.

The objective is not to "make your links appear natural"; the objective is that your links are natural.

The Oscar nomination is the best marketing you can get.

The problem with working with a coach isn't that we don't know what to do. The real problem is that we don't want to change our mind.

The purest treasure mortal times can afford is a spotless reputation.

There are three objectives for content marketing: reach engagement conversion. Define key metrics for each.

There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that works—regardless of cost.

The reason it's called "Grape Nuts" is that it contains "dextrose," which is also sometimes called "grape sugar," and also because "Grape Nuts" is catchier, in terms of marketing, than "A Cross Between Gerbil Food and Gravel," which is what it tastes like.

There has never been any proper commitment to marketing these artists and their music. We are not Sony.

There is a 114% increase in happiness when receiving rewards via mobile marketing.

There is a natural partnership between State and Commerce, and the American business community to work together to educate the United States about marketing overseas.

There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare

There is no 'one-size-fits-all' way to build an audience.

There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.

There's a fine line between marketing and grand theft.

There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.

There's a trend in Hollywood at the moment where studio executives are coming from more of a marketing background, and that is challenging. I think one of the problems of marketing executives is that they don't understand how films get made and they're a bit nervous. And that is not the most efficient way to be a studio executive.

There's no one thing you can do to have success, but if you have a plan and you keep doing things, you'll eventually build to a success.

There's people trying to tell me what to do, but I'm not like some marketing scam.

There's so much more work that goes into developing a makeup line than one would imagine. Personally, I like to be involved in the entire creative process - everything from art direction, collection concepts, formula testing, packaging artwork, to naming the shades and also the marketing side of things.

The right people to start video blogging are those with a passion to tell a story.

The rise of the citizen review site is a sobering development. No longer are you on top of the mountain, blasting your marketing message down to the masses through your megaphone. All of a sudden, the masses are conversing with one another. If your service or product isn't any good, they'll out you.

The salesman knows nothing of what he is selling save that he is charging a great deal too much for it.

The signal is the truth. The noise is what distracts us from the truth.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.

The strategic marketing paradigm of Open Source is a massively-parallel drunkard's walk filtered by a Darwinistic process.

There are a lot of musicians who are still desperately trying to pretend that it's 1998 and by having a huge marketing campaign, they somehow believe that they can sell 10 million records. That's delusional. No one sells 10 million records. The days of musicians getting rich off of selling records are done.

The success of the Hollywood marketing machine is to limit what we see. Not just to limit what we can see, but also to limit our expectations - to limit what we want to see.

The surest foundation of a manufacturing concern is quality. After that, and a long way after, comes cost.

The theory of marketing is solid but the practice of marketing leaves much to be desired.

The stories that spread today empower us and give us belief in our own heroic potential.

The ultimate compliment a customer can make to an organization about one of its marketing people is: "I'm not sure whether your sales rep works for me or for you.

The way you can understand all of the Social Media is as the creation of a new kind of public space.

The world is now multicultural the same way the world is round. It's not a selling point, it's not a 'quirky' feature, it's not a cynical marketing ploy, it's not an artistic statement, it's not even a plot device. It's a fact, like seedless grapes.

They put their feelers out for all the names and then they'll cast you up to the point a name steps up, and then it doesn't matter how much they love you, there's a certain marketing value on that name, and there you go.

They were marketing me as a teen idol, when the stuff on the record was not what teen idols were doing at the time.

The true mark of a leader is the willingness to stick with a bold course of action - an unconventional business strategy, a unique product-development roadmap, a controversial marketing campaign - even as the rest of the world wonders why you're not marching in step with the status quo.

The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything—the product, the delivery, the marketing—around that benefit.

Think about what a user is going to type.

Think like a customer

This is a business, the direct selling, that bizarrely works best when times are bad.

Those who stop marketing to save money are like those who stop a clock to save time.

Those who build and perpetuate mediocrity...are motivated more by the fear of being left behind.

Though some still see the Internet, for example, as a democratic structure for international individual expression, it is more realistic to recognize it as only the latest technological vehicle to be turned, sooner or later, to corporate advantage - for advertising, marketing and general corporate aggrandizement.

To buy an Apple product is to bet on the longevity of the closed system to which we've committed ourselves. And that system is embodied - through marketing as much as talent - by Steve Jobs.

To be truly effective at content marketing, we need to excel at promotion.

Today I will be a successful sales professional, and I will learn something today that will make me even more professional tomorrow.

Today I wonder why it is God refers to Himself as 'Father' at all. This, to me, in light of the earthly representation of the role, seems a marketing mistake.